iWorld
Hooq plans to invest $2 million on original Indian content
MUMBAI: Hooq plans to invest $ 2 million in Indian original content in India. This is part of its APAC strategy to start sourcing local original content in Asian countries.
A joint venture of SingTel, Sony Pictures TV and Warner Bros., Hooq entered the Indian market back in May this year with a catalogue of over 10,000 movies and TV series.
“We are in talks with a few other (production) studios in India but nothing finalised yet. As we are still in an observation phase, we are seeing a gap in local language content available on broadcasters’ apps. Such content or programming is not available on other neutral platforms too. That is the gap we are looking (at filling),” said Hooq India managing director Salil Kapoor.
Though Kapoor refused to comment on investment plans, entertainment industry sources indicated that in the first phase Hooq is likely to spend up to $ 2 million in Indian original content, a plan that’s similar to what the company proposes to do in some other Asian countries too.
Apart from Hollywood content, Hooq has presently sourced Indian films and shows from studios like Rajshri Productions, Reliance Entertainment, Shemaroo Entertainment, Balaji Telefilms and Whacked Out Studios. With the cost of making original English language shows high, the platform is considering Hindi and other Indian language content.
For the OTT platform, consumption of its service in the four south Indian states of Kerala, Andhra Pradesh, Tamil Nadu and Karnataka is high and an area of focus in terms of content and expanding subscriber base.
Though the Indian OTT market is still in an early stage in terms of revenue generation and subscriber base, Hooq has priced its monthly subscription at Rs 199 in a price sensitive market where high data charges and indifferent bandwidth are also major challenges for an OTT player. New subscribers are offered a seven-day trial package for free.
Interestingly, all the investors of Hooq have other investments too in India. SingTel is a major investor in telco Bharti Airtel, while both Sony Pictures TV and Warner Bros. have separate businesses running in India. Hooq presently operates in the Philippines, Thailand and India with a population footprint of over 1.4 billion people.
India, which as per a Media Partners Asia report could gain in APAC online video segment owing to China’s restrictive policies, has seen some global digital players setting up shop with significant initial investments in the OTT/VOD eco-system.
Netflix, for example, has earmarked $5 billion for content creation and acquisition for 2016 calendar period. Chinese Internet conglomerate LeEco is likely to invest nearly $1.5 billion in media-entertainment industry for content aggregation. Amazon Prime, according to media reports, plans to invest $300 million in funding movies and television series in India and is in talks with Bollywood studios.
Apart from global players, local players too have lined up significant investments in content for online video services. This includes Star India, Viacom18, Sony India, Savvn, Zee, Times of India group and Arre. Mukesh Ambani-controlled Reliance Industries has plans to pump in $17 billion in the Reliance Jio eco-system to build a platform that is aimed at taking Indians to live the digital life with cutting-edge services and quality content.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
