iWorld
Hooq brings exclusive content for India
MUMBAI: Hooq has announced the addition of new exclusive set of DC titles to its already extensive content catalogue especially for its Indian audience. The new title includes illustrious and renowned names such as Supergirl, DC Legends of Tomorrow, Flash and Lucifer which will be available for Hooq users.
Indian audiences can now view new episodes of Supergirl on the same day as the US premier. Hooq complimentary trials are available for postpaid customers of Airtel, Vodafone and ACT Fiber net.
“The new addition of DC titles to our extensive library comes exclusively for our Indian audiences this time. This foregrounds how India is one of the key markets for HOOQ. We want to offer our customers the best and most exciting content from across the world and genres. HOOQ has one of the largest numbers of Hollywood titles and we are very excited to continuously add more content every month. With varied content on our platform, we aim to offer our audiences different flavors with an uninterrupted viewing experience. To propagate our efforts further, we have multiple partnerships in place, to give a few examples, the HOOQ complimentary trials are available for Postpaid customers of Airtel, Vodafone and ACT Fiber net. These partnerships will help consumer experience the freedom of viewing content anytime, anywhere with HOOQ and give them a window to what we have to offer,” said Hooq India MD Salil Kapoor.
Supergirl is an American drama television series that is based on the comic character, Supergirl, a costumed superheroine cousin to Superman. The series is about Supergirl’s journey of becoming a National City protector and how she deals with the feud between Earth and its extraterrestrial communities. What’s more? Indian audiences would now be able to view new episodes of Supergirl on the same day as the US premier. Hooq users will have an access to a new episode every Wednesday for the series.
Flash an American television series developed by Greg Berlanti, Andrew Kreisberg and Geoff Johns is based on the DC Comics character Barry Allen / Flash, a costumed superhero crime-fighter with the power to move at superhuman speeds.
DC’s Legends of Tomorrow is an American superhero action-adventure television series. The show is a spin-off from Arrow and The Flash, existing in the same fictional universe. Lucifer is the story of a fallen angel who decides to retire and reside in Los Angeles
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
