iWorld
Hooq appoints OTT veteran for Singapore business
MUMBAI: Soon after its successful launch in Singapore on 24 November with a catalogue of 20,000 shows and movies, video on demand streaming service Hooq is completely focused on strengthening its footprints. It has appointed a country manager for Singapore, OTT industry veteran Michael D’Oliveiro.
D’Oliveiro will be responsible for managing the market and will focus on expansion through customer acquisition, retention, and key partnerships.
Hooq CEO Peter Bithos is delighted about the new appointment and strongly believes that D’Oliveiro, with over 18 years of diverse experience in the broadcast and telecommunications industry, will uncover new business opportunities in Singapore.
Singapore-born D’Oliveiro developed, launched and managed Telstra’s first business-to-business portfolio of online video products for use outside of Australia. He held global profit-and-loss responsibilities working with customers from the UK to Australia and Singapore.
D’Oliveiro was also a part of the core consumer product management team at Malaysian pay-TV company Astro, where he helped develop and manage its early OTT products.
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
