iWorld
HOOQ appoints Manish Kapoor as Brand Head, India Operations
MUMBAI HOOQ has appointed Manish Kapoor as the Brand Lead of its India operations. As the Brand Lead Kapoor will further push the company’s goals of getting India HOOQ’d by revolutionizing video-on-demand service landscape in India.
HOOQ — a joint venture by Singtel, Sony Pictures Television and Warner Bros — will be leveraging Kapoor’s vast experience spanning over 15 years to drive the growth of the brand as a leading over-the-top video service in the region.
Commenting on his new role, Kapoor said, “I am extremely excited be associated with HOOQ and lead its Brand Narrative in India . Over the Top is a very interesting Industry to be in and in my new role I look forward to creating exclusive brand experiences that will fuel the subscriber growth of HOOQ in the coming years”
HOOQ India MD Salil Kapoor also added, “We’ve been scouring the country for the right person for this role. I’m delighted and extremely thrilled to have Kapoor on –board at HOOQ India. He is one of the most seasoned brand and marketing professionals. Kapoor brings with him a deep understanding of the Indian demographics that will help us co-create some interesting campaigns for our growing customer base at HOOQ. “
Prior to HOOQ, Kapoor had worked with Havells India handling the entire group’s portfolio for 17 categories across three brands. He was also associated with JWT where he worked as the Associate Vice president and drove multiple brand portfolios such as Lay’s , Mountain Dew, Kurkure , Cheetos, Uncle Chipps, Timex , Central Parc, jeevansaathi.com, naukri.com , 99acres.com and Hero Motors.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
