iWorld
Hoopr hits the right note with Rs 4.5 crore payouts to 1,500 plus Indian artists
MUMBAI: Hoopr, India’s first music licensing platform, has struck a major chord in the country’s creator economy, disbursing over Rs 4.5 crore to more than 1,500 artists across 20 genres over the past three years. The milestone marks an industry first in micro-sync licensing payouts, underscoring Hoopr’s mission to build a transparent and sustainable revenue stream for India’s independent music community.
Unlike traditional music models where earnings are often dominated by established labels and chart-topping artists, Hoopr’s system ensures fair compensation for those who typically remain behind the scenes: music producers, composers, and background score creators. Each time a brand or content creator licenses a track through the platform, the artist earns directly, taking home 50–65 per cent of the revenue.
The platform’s roster includes both seasoned and emerging names such as Nilesh Dahanukar (Special 26, Tanhaji: The Unsung Warrior), Divya Limbasia (The Family Man), Aditya Kudalkar (Gathan), and Devashish Korani (Yeh Chahiye, Ruaa Ruaa).
Hoopr currently powers over 30,000 creators, including Ashish Vidyarthi, chef Ranveer Brar, and Flying Beast and collaborates with more than 175 brands such as ITC, Himalaya, Myntra, Meesho, Marico and Ultratech.
Highlighting the platform’s impact, emerging artist Trivarg Arandhara (Triv) from Assam earned more from a single micro-licensing deal on Hoopr than he would have from 4.8 lakh streams on Spotify or Youtube.
Co-founder and CEO of Hoopr Gaurav Dagaonkar said, “This milestone goes beyond payouts, it signals a shift toward sustainable income for artists. Licensing is the future of creator monetisation, and Rs 4.5 crore is only the beginning. We aim to surpass Rs 100 crore in payouts by FY2028.”
Co-founder and CRO Meghna Mittal added, “Transparency and trust have always been at the heart of Hoopr. Our tech-enabled backend ensures artists are paid promptly whenever their music is used. We’re building an inclusive ecosystem where every artist can thrive and where brands can easily access authentic, culturally resonant music.”
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
