iWorld
Hoopr hits the right note with Rs 4.5 crore payouts to 1,500 plus Indian artists
MUMBAI: Hoopr, India’s first music licensing platform, has struck a major chord in the country’s creator economy, disbursing over Rs 4.5 crore to more than 1,500 artists across 20 genres over the past three years. The milestone marks an industry first in micro-sync licensing payouts, underscoring Hoopr’s mission to build a transparent and sustainable revenue stream for India’s independent music community.
Unlike traditional music models where earnings are often dominated by established labels and chart-topping artists, Hoopr’s system ensures fair compensation for those who typically remain behind the scenes: music producers, composers, and background score creators. Each time a brand or content creator licenses a track through the platform, the artist earns directly, taking home 50–65 per cent of the revenue.
The platform’s roster includes both seasoned and emerging names such as Nilesh Dahanukar (Special 26, Tanhaji: The Unsung Warrior), Divya Limbasia (The Family Man), Aditya Kudalkar (Gathan), and Devashish Korani (Yeh Chahiye, Ruaa Ruaa).
Hoopr currently powers over 30,000 creators, including Ashish Vidyarthi, chef Ranveer Brar, and Flying Beast and collaborates with more than 175 brands such as ITC, Himalaya, Myntra, Meesho, Marico and Ultratech.
Highlighting the platform’s impact, emerging artist Trivarg Arandhara (Triv) from Assam earned more from a single micro-licensing deal on Hoopr than he would have from 4.8 lakh streams on Spotify or Youtube.
Co-founder and CEO of Hoopr Gaurav Dagaonkar said, “This milestone goes beyond payouts, it signals a shift toward sustainable income for artists. Licensing is the future of creator monetisation, and Rs 4.5 crore is only the beginning. We aim to surpass Rs 100 crore in payouts by FY2028.”
Co-founder and CRO Meghna Mittal added, “Transparency and trust have always been at the heart of Hoopr. Our tech-enabled backend ensures artists are paid promptly whenever their music is used. We’re building an inclusive ecosystem where every artist can thrive and where brands can easily access authentic, culturally resonant music.”
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
