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HONOR collaborates with ZEE5 to reach Indian consumers for its latest smartphones

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KOLKATA: The leading OTT platform ZEE5 continues to be a brand favourite, when it comes to reaching out to a diverse set of audiences across the country in the most targeted and effective manner. The newest one to join the bandwagon and choose ZEE5 as one of its preferred OTT advertising platforms is HONOR, a global leading tech brand for the youth.

HONOR India, with the collaboration with ZEE5, aims at educating Indian consumes about its latest smartphones – HONOR 9A and HONOR 9S and at the same time, reach out to people looking for an enhanced smartphone experience, at a pocket-friendly price.

As part of its stated 1+8+N strategy, HONOR introduced its affordable smartphone range – HONOR 9A and HONOR 9S in under Rs 10K segment, along with the brand’s first laptop for the market – HONOR MagicBook 15, featuring India’s first laptop with three breakthrough innovations – Pop-up Webcam, 2-in-1 Fingerprint Power Button and 65W Type-C Compact multi-device fast charging, at a price of under Rs 50K range, and powered with Microsoft Windows 10 Home, AMD Ryzen™ 5 3500U and RadeonTM Vega 8 Graphics processor. The latest offerings are a testimony to HONOR’s commitment of bringing innovative and progressive products for Indian consumers, while meeting the varied requirements of the users.

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With a surge in viewership post lockdown, ZEE5 has fast tracked its vision of democratising access to bespoke content and enhanced user experience through various initiatives to keep India entertained 24×7. HONOR’s latest launches align with this vision as it aims to offer the latest offerings to a larger base of consumers without them having to compromise on technology and quality. 

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iWorld

Bill Ackman’s Pershing Square makes $64 billion bid to acquire Universal Music Group

Ackman pitches NYSE relisting plan as UMG board weighs unsolicited offer

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The hedge fund has proposed a business combination that values UMG at €30.40 per share, representing a hefty 78 per cent premium to its current trading price. The offer includes €9.4 billion in cash alongside stock in a newly formed entity, with shareholders set to receive €5.05 per share in cash and 0.77 shares in the new company for each UMG share they hold.

Under the proposal, UMG would merge with Pershing Square SPARC Holdings Ltd and re-emerge as a Nevada-based entity listed on the New York Stock Exchange. The move is designed to boost investor visibility and potentially secure inclusion in major indices such as the S&P 500.

Pershing Square Capital Management ceo Bill Ackman argued that while UMG’s operational performance remains strong, its market valuation has lagged due to external factors. “UMG’s stock price has languished due to a combination of issues that are unrelated to the performance of its music business,” Ackman said, pointing to concerns ranging from shareholder overhang to delayed US listing plans.

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Ackman also flagged what he sees as untapped potential in UMG’s balance sheet and a lack of clear capital allocation strategy. He added that the market has not fully recognised the value of UMG’s €2.7 billion stake in Spotify, alongside gaps in investor communication.

The proposed transaction would also result in the cancellation of around 17 per cent of UMG’s outstanding shares, while maintaining its investment-grade balance sheet. Pershing Square has said it will fully backstop the equity financing, with debt commitments secured at signing. The deal is targeted for completion by the end of the year.

UMG, however, has struck a measured tone. The company confirmed that its board has received the non-binding proposal and will review it with advisers. It reiterated confidence in its current strategy and leadership under Lucian Grainge, signalling no immediate shift in stance.

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The proposal comes at a time when global music companies are navigating evolving investor expectations, streaming economics and capital allocation pressures. For Pershing Square, the bet is clear: sharpen the financial story, relist in the US, and let the music play louder in the markets.

Whether UMG’s board is ready to change the tune remains to be seen, but the spotlight on its valuation just got a lot brighter.

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