e-commerce
HomeShop18 partners PayU Money to enhance customer experience
MUMBAI: Virtual retail business HomeShop18 has partnered with online payment gateway company PayU Money to strengthen its customer experience.
In recent times, online payment gateways have caught on as a preferred mode of transacting on virtual platforms. With PayU Money, shoppers can avail discounts from 10 per cent or Rs 200, depending on the transaction amount.
HomeShop18 CEO Sanjeev Agrawal said, “Our aim, at HomeShop18, is to provide customers with choice and convenience at every step. We are delighted to partner with PayU Money and give patrons an online payment solution for easy transactions. By offering great deals and discounts on purchases made with PayU Money, we are ensuring another safe, secure and highly convenient way of shopping online.”
PayU India co-founder Nitin Gupta added, “We are delighted to partner with Homeshop18 and are confident that PayUmoney will provide an extremely convenient and faster online paying experience to the customers.”
The platform can be used across various categories of HomeShop18.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
