iWorld
Holiday season specials on Amazon Prime Video
MUMBAI: Amazon Prime Video has the largest selection of latest and exclusive movies and TV shows, ad-free across Indian and Hollywood movies, US TV shows, top/popular Indian and international kids’ shows, award winning Amazon Original shows along with content from top Bollywood, regional, Indian and international studios will be available in one location/service.
This holiday season, catch the excitement with binge-worthy shows, kids’ favorites, thrill, drama, comedy, suspense and fun all in one place on Amazon Prime Video.
Highlights:
Watch the online streaming premieres of the latest movies like Bengali hit film, Zulfiqar and Sidharth Malhotra and Katrina Kaif starrer, Baar Baar Dekho. Watch the latest season of Man in the High Castle season 2, only on Amazon Prime Video.
Celebrate Salman Khan’s birthday with Amazon Prime Video. Catch him all this week with smash hits like Sultan, Ek Tha Tiger, Prem Ratan Dhan Payo, Ready or get nostalgic with his popular classics such as Maine Pyar Kiya, Andaz Apna Apna or Hum Saath Saath Hain.
Few Highlighted shows in the line-up
Mr. Robot
Follow Elliot, a young programmer working as a cyber-security engineer by day, and a vigilante hacker by night. Watch the exciting drama-thriller, Mr. Robot, only on Amazon Prime Video.
Seinfeld
Watch the continuing misadventures of neurotic New York stand-up comedian Jerry Seinfeld and his equally neurotic New York friends in the comic drama Seinfeld.
Mad Men
Don Draper has an exceptional professional life but a wavering personal life. Watch him try to maintain a balance in the amazing drama series, Mad Men, only on Amazon Prime Video.
Mozart in the Jungle
Love, money, ambition and music intertwine in Mozart in the Jungle, a half hour comedic drama that looks at finding yourself and finding love while conquering New York City. Catch this lovely ride only on Amazon Prime Video.
Kids’ Special Line Up
Kids have a lot to look forward to this vacation on Amazon Prime Video. With a curated line-up that includes top Indian and international shows and movies and much-loved animated series like Chhota Bheem, Oggy and the Cockroaches, Mighty Raju, Super Bheem, Swami Ayappan, Kid Krrish, Doraemon, Shin chan, SpongeBob SquarePants, Ninja Hattori and much more.
Tumble leaf
Watch the explorations of a blue fox named Fig and his friends go on adventures and learn how things work in the world, only on Amazon Prime Video.
Wishenpoof
Bianca is a young girl with the power to make wishes come true. How does she use this gift? To find out, watch Wishenpoof only on Amazon Prime Video.
Gortimer Gibbons
Gortimer and his two best friends navigate life on a magical street. Watch this live action series with your kids, only on Amazon Prime Video.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
