iWorld
Hoichoi launches early OOH campaign for higher recall
KOLKATA: OTT players heavily rely on OOH media to promote their shows and the pandemic brought that to a screeching halt. West Bengal is one of the first states to get back on track after the lockdown was lifted and Bengali OTT platform Hoichoi recently launched an outdoor campaign for its new original.
The OOH campaign is to drive up the anticipation level for its recently-launched show Tansener Tanpura. Even though not everyone is venturing out, Hoichoi co-founder Vishnu Mohta says that it is not early to resume OOH campaigns. Despite having faced a cyclone during lockdown, the city’s residents have bucked up and are stepping out more than other cities.
The timing is efficient since there aren’t other ongoing campaigns to clutter. It also works as a break for commuters.
“We always think of outdoor as an awareness medium. We have come out with one of our biggest shows and have communicated the show and its great cast. I think even this much information is a good distraction for them. Now, what we can do is entertain people while they are at home by showing new content,” Mohta shares.
Hoichoi’s in-house team ideated the campaign. It has taken up 15 billboard spots across the city in prominent locations where people travel a lot through like Maa Flyover, UltadangaXing and Acropolis Mall. The team also partnered with outdoor companies with whom it has previously worked. The goal is to start the work of putting out messages.
“There are people stepping out. Malls have opened up in West Bengal and now there is a fair amount of traffic on roads. Even when you step out, it is not only about the number of people and the number of times, it is about the impact that your campaign has on people. Since we don't have too many campaigns around, so the recall value is great,” he shares.
With Hoichoi taking the first step, others are likely to follow suit in the coming time.
iWorld
JioStar-backed crackdown busts illegal IPTV network, three arrested
Police seize Rs 20 lakh, expose piracy ring streaming IPL and OTT content
MUMBAI: A coordinated anti-piracy operation backed by JioStar India Private Limited has led to the arrest of three individuals linked to an organised illegal IPTV network streaming premium television and sports content, including matches from the TATA IPL 2026.
The crackdown was carried out by the Cyber Crime Police Firozabad, which uncovered a piracy syndicate operating under the name “BOS IPTV”. The accused were apprehended across Uttar Pradesh, Punjab and Rajasthan, signalling the multi-state footprint of the operation.
Investigators found that the network had built a user base of over 900 subscribers, distributing unauthorised streams of copyrighted content through digital platforms, including messaging apps. Authorities also traced structured financial transactions linked to the operation, with payments routed via QR codes, bank accounts and other digital methods.
As part of the enforcement action, law enforcement agencies seized several electronic devices and financial records. Around Rs 20 lakh connected to the accused has been frozen, highlighting the commercial scale of the piracy network.
The case follows an earlier crackdown on a large illegal IPTV operation and marks an expansion of efforts to dismantle connected nodes within the piracy ecosystem. Officials indicated that investigations are ongoing, with more links in the network under scrutiny.
The complaint, supported by JioStar India Private Limited, has been registered under provisions of the Bharatiya Nyaya Sanhita, the Information Technology Act and the Copyright Act.
The development underscores growing collaboration between content owners and law enforcement agencies as India intensifies its fight against digital piracy. With high-value properties like the IPL in focus, the message is clear: the stream may be illegal, but the crackdown is very real.
