e-commerce
History in a hurry as Instamart delivers Gandhi’s 1969 centenary edition
MUMBAI: Who says history takes time? This October 2, Instamart is making the past arrive faster than you can brew your morning chai delivering a limited-edition reprint of The Hindu’s 1969 archival issue that marked Mahatma Gandhi’s 100th birth anniversary.
The 23-page collector’s edition, released in partnership with The Hindu, offers a page-by-page journey through Gandhi’s life from his early activism in South Africa to the Salt March of 1930, the Quit India Movement, and finally, India’s freedom and his assassination in 1948. The reprint includes rare photographs: Gandhi with Nehru during the Quit India call, reading letters at Mani Bhavan in 1934, striding along Juhu Beach in 1944, and collecting contributions for Dalits in 1946.
The edition doesn’t stop at visuals. It also brings back The Hindu’s first-ever editorial mention of Gandhi from 1896, his direct communications with the paper, original coverage of Independence in 1947, and a special 2003 supplement from The Hindu’s 125th anniversary.
THG Publishing pvt. ltd., CEO Navaneeth L V said, “This commemorative issue reflects not just Gandhi’s extraordinary journey, but also The Hindu’s role as a chronicler of India’s freedom struggle. We are proud that Instamart will help carry this heritage to a new generation of readers.”
Instamart, AVP & category head Manender Kaushik added, “Bringing this historic edition to readers via Instamart is our way of connecting India’s rich past with today’s fast-paced lifestyles. It’s more than a newspaper; it’s a tangible experience of history and a collectible to be treasured, delivered to your doorstep in minutes.”
Available in Chennai, Bengaluru, Mumbai, Delhi and select cities, the edition will be delivered in just 10 minutes, giving readers a chance to hold a slice of history without leaving home. Alongside, Instamart is also stocking up on festive essentials from gourmet treats to home décor for those looking to pair nostalgia with celebration.
For once, the Father of the Nation’s story won’t take a march, it’ll simply knock at your door.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
