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Hindi news most benefited genre in Chrome DM week 5
MUMBAI: With a growth of 0.63 per cent as compared to last week (4), the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 5 of Chrome Data Analytics & Media.
In the Hindi news genre, India TV gained the highest OTS with 99.3 per cent in HSM excluding the less than 1L-market.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.
The second position in the gainer’s list of OTS was grabbed by the Hindi movies genre with the growth of 0.48 per cent in HSM excluding the less than 1L-market. Rishtey Cineplex was the most benefitted channel in this category with 94.9 per cent.
The third position in the gainers was garnered by the Kids genre in All India 1 Lakh+ market with 0.16 per cent OTS. Nickelodeon gained the highest OTS with 91.7 per cent.
This week, the list saw only three gainers in the list.
