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Hindi news most benefited genre in Chrome DM week 42
MUMBAI: With a growth of 0.82 per cent as compared to last week (41), the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 42 of Chrome Data Analytics & Media.
In the Hindi news genre, DD News gained the highest OTS with 99.8 per cent in All India 1 Lakh+ market.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.
The second position in the gainer’s list of OTS was grabbed by the Hindi movies genre with the growth of 0.27 per cent in HSM excluding the less than 1L-market. Rishtey Cineplex was the most benefitted channel in this category with 94.2 per cent.
The third position in the gainers was garnered by the sports genre in All India 1 Lakh+ market with 0.26 per cent OTS. DD Sports gained the highest OTS with 94.2 per cent.
The English news genre was at the fourth position in the list with 0.22 per cent growth and Loksabha TV catered to 97.2 per cent OTS in six metros market.
The fifth position in gainers list was bagged by the infotainment genre with a growth of 0.04 per cent. In this category, NGC topped the OTS chart with 91.8 per cent in All India 1 Lakh+ market.
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