Cable TV
Hathway to target existing users for new OTT, cable hybrid STBs
MUMBAI: Indian consumers are not losing interest in linear TV anytime soon but one can’t be too wary given the OTT burst. To stay ahead of the game, Hathway has unveiled two new products – an OTT set-top box and a cable hybrid box. Both of the boxes have been priced at Rs 2999.
80 per cent of Hathway’s target will be existing users who can upgrade to the new hybrid box while 20 per cent will be new customers. As on 30 June, it had 7.2 million cable TV subscribers. Overall, the company is hoping to sell 100,000 STBs each month. The box production capacity is the same as before for now but if the volume of response explodes, it can even double it.
The newly introduced boxes will be available to the local cable operators from 15 October and consumer registrations will start by 1 November. For initial rollout, the company will work closely with local cable operators.
Hathway Play Box, the OTT set-top box is based on Google’s Android TV. The remote carries a dedicated YouTube, Netflix and Google Play button. It will also have voice-enabled Google assistant and inbuilt Chromecast. The hybrid cable box named as Hathway Ultra Smart HUB combines linear TV with Play services in HDR quality along with easy navigation. It will enable users to download apps from the Google Play store also.
“When we developed Ultra Smart Hub, the most important aspect has been listening to our customers to understand their needs regarding their TV viewing. We see a clear shift in consumption in content today compared to earlier. Indian consumers today want a mix of traditional linear television viewing combined with on-demand or streaming services. With the Smart Hub we have a product that meets their expectations,” Hathway Cable and Datacom MD Rajan Gupta said.
There is a slight difference in the usage of both. The cable hybrid boxes can be made available in areas where Hathway has its cable infrastructure while the OTT has an advantage. It can reach areas where there’s no cable but Hathway’s broadband service is offered.
The new boxes can lead to the company’s ARPU growth also. He hopes top 25 per cent of consumers will go for OTT services. “In general, any OTT service providers will be more than happy to do such tie-ups because it will help them increasing reach,” he also added.
“Starting 1 December we will have a TVC for this product. Our marketing team is working on a 360-degree marketing campaign. Creating awareness, right from metros, mini metros to rural will be the key. We will also be working closely with our LCO partners. In fact, we will be rolling out first with them and apart from TVC we will also take help from them to create awareness,” he added.
In the previous investors call from the Q1 financial result, Gupta mentioned the necessity of an innovative model, bundling IoT, cable with current pay TV and OTT. He had said that the company is working on it and would announce something soon.
"We are pleased to be working with Hathway and look forward to leveraging their extensive broadband and cable network to enable more exciting and useful Android TV experiences for consumers," Android, Chrome & Play Business Development head India Pranab Mookken commented.
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.
