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Hathway launches online & TV service, H-tube

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MUMBAI: Hathway has announced an exciting new service christened H-tube which will give TV viewers an opportunity to telecast their videos and watch themselves on TV.

 

Customers can upload their videos on the H-tube website and thereafter, subject to quality checks, their videos will be telecast on the new service available to Hathway subscribers on their Hathway digital cable TV connection. Customers can upload amateur videos shot on mobile devices or professional videos and everyone has an opportunity to have their content telecast to Hathway’s customers.

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“H-tube is a part of our on-going endeavor to connect with our customers in numerous ways. User-generated content for TV is an untapped source, which we would like to access and give a platform for exhibition. We hope this unleashes the latent creativity of our customers.” said Hathway Cable and Datacom MD Jagdish Kumar. “This is a first of its kind service in the world which fully exploits the synergies of the Hathway Broadband and Cable service. We are confident that being watched by a potential viewer base of 50 million TV viewers will add to the appeal of the product”.

 

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Broadband business head Kunal Ramteke added “There is an inherent excitement for any viewer to watch himself on TV. The TV viewing behavior of customers is increasingly being shaped by technology. Our 50 Mbps Fiber Broadband service and our large TV viewership provide the perfect combination for true democratization of TV. H-tube is an exciting platform for budding artists, housewives, students to showcase their talent and our role is to help them discover their inner artiste.”

 

The H-tube TV channel is available to Hathway TV viewers in Maharasthtra on channel 25 and will soon be extended to Hathway’s cable TV subscribers across the country. Apart from this, there will be different time slots telecasting genres like fashion, recipes, kids, celebrations, short-format episodes, travel, so viewers can share and enjoy viewing the content conveniently.  

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In the past, Hathway has launched channels like, Hathway CCC, Hathway movies and Hathway Music

 

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Hathway plans to launch many more channels covering genres like entertainment, music, movies, adventure and lifestyle.

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Cable TV

Hathway Cable appoints Gurjeev Singh Kapoor as CEO

Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure

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MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.

Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.

Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.

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Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.

The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.

An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.

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Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.

Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.

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