DTH
Hathway implements Oracle E-Business Suite
MUMBAI: Hathway Cable & Datacom has implemented Oracle 11i E-Business Suit as its ERP applications in order to manage data of different lines of its businesses. The multi-system operate offers services in areas of cable TV, broadband and cable channels.
Covered in the first phase were the purchase, stores and inventory, accounts and finance functions. This went live from 18 January. In the next phase, which will start shortly, the ERP solutions will involve the human resources, marketing and sales functions.
Hathway has engaged the services of Satyam Computer Services for the implementation of this project.
“Our business processes are ready and in line with Oracle’s integrated solutions which will tightly integrate the various functions, business processes, key stakeholders and employees across the organisation through this ERP solution,” said Hathway Cable & Datacom MD and CEO K Jayaraman.
In April 2006, Hathway decided to implement Oracle Applications 11i E-Business Suite This was to run on HP servers using Red Hat Enterprise Linux 4.0 Advanced Server and Oracle 10g database on the Sun server platform.
“The implementation of this ERP solution is expected to provide better visibility on our transactions and inventory. This will improve our customer delivery performance, reduce inventory and process cycle while bringing down operating costs. The solution is also expected to better cost of compliance and resource utilization through standardized processes, and improve customer service with better controls,” said Jayaraman.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
