Hollywood
‘Hangover’ director Todd Phillips begins shooting for ‘Arms & the Dudes’
MUMBAI: Principal photography is underway on Warner Bros. Pictures’ Arms & the Dudes, starring Oscar nominee Jonah Hill and Miles Teller.
The Hangover trilogy director and Oscar nominee Todd Phillips is directing the film.
Based on a true story, Arms & the Dudes follows two friends in their early 20s (Hill and Teller) living in Miami during the Iraq War who exploit a little-known government initiative that allows small businesses to bid on U.S. Military contracts. Starting small, they begin raking in big money and are living the high life. But the pair gets in over their heads when they land a $300 million deal to arm the Afghan Military – a deal that puts them in business with some very shady people, not the least of which turns out to be the U.S. Government.
Phillips directs from a screenplay he co-wrote with Jason Smilovic, and Stephen C. Chin, based on the Rolling Stone article by Guy Lawson. Phillips and Bradley Cooper, under the banner of their 22nd & Green Productions, and Mark Gordon, under the banner of The Mark Gordon Company, are producing the film. The executive producers are David Siegel and Bryan Zuriff.
Filming began on location in Romania, and shooting is also being accomplished in Las Vegas, Southern California, Miami, and in Morocco.
Arms & the Dudes reunites Phillips with several of his collaborators from The Hangover trilogy, including director of photography Lawrence Sher, production designer Bill Brzeski and editor Jeff Groth. Joining the team is costume designer Michael Kaplan.
The film will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment company.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
