GECs
Haier India is the associate sponsor for Bigg Boss Telugu Season 7
Mumbai: Haier Appliances India (Haier India), the global leader in home appliances and the world’s number 1 brand in major appliances for 14 consecutive years has announced its partnership as the associate sponsor for the much-anticipated reality show, Bigg Boss Telugu Season 7.
With a diverse and intriguing mix of contestants, the show promises to be a rollercoaster ride filled with drama, emotions, and entertainment and will be live on the OTT platform Disney Plus Hotstar and telecasted on Star Maa. This strategic collaboration underscores Haier’s commitment to entertaining and engaging Indian audiences while reinforcing its position as a trusted household name.
Commenting on this exciting association, Haier Appliances India president Satish NS said, “In line with our long withstanding collaboration, we are thrilled to be associated yet again with one of the most-watched television shows in the region, ‘Bigg Boss 7’ Telugu. Haier has always strived to be a part of the daily lives of Indian consumers by offering innovative, reliable and technologically driven home appliances. The upcoming Season 7 of Bigg Boss Telugu presents a great opportunity for us to connect with the customers and over the last few years we have seen tremendously positive results. We are truly proud of this synergistic collaboration to engage with our audience through one of India’s most beloved television shows.”
As an associate sponsor, Haier India will have a prominent presence on the show, with product showcase and brand integration into various segments. The partnership offers Haier a unique opportunity to connect with a vast and diverse audience, further expanding its reach and brand visibility in the Telugu-speaking markets. Haier India’s presence will be felt throughout the season as the show unfolds its unique blend of entertainment, drama, and unexpected twists.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
