iWorld
‘Hack Crimes Online’ director Parmeet Sethi talks about ethical hacking
Mumbai: Amazon miniTV – Amazon’s free video streaming service, recently released the cybercrime thriller Hack Crimes Online which explores the lives of hackers and highlights how technology can help law enforcement in enhancing the security further. Directed by Parmeet Sethi and featuring Vipul Gupta and Riddhi Kumar in pivotal roles, the series is being lauded by critics and viewers for its intriguing narrative and strong characters, exploring the dark world of cybercrime.
Amazon miniTV hosted an exclusive round table discussion with Amazon miniTV head of content Amogh Dusad, Indian film producer and Friday Filmworks co-founder Shital Bhatia, Indian film actor and director Parmeet Sethi and Indian actor Vipul Gupta. The conversation revolved around the current cyber threats and how to combat them, with special emphasis on Amazon miniTVs efforts and role in raising awareness among conman in an engaging and creative way.
While highlighting the aspect of advanced cybercrime and the role of ethical hackers, director Parmeet Sethi also shared his approach for writing the script and the resources he used alongside Amit Dubey’s book. Parmeet candidly revealed his communication with ethical hackers to get more insight about the hacking world. “Amit has an outfit where he has these ethical hackers. So I happen to interact with them, obviously Amit was there throughout, holding my hand and telling us exactly how things are, is it possible to hack it in this way or not possible. We asked him all those basic questions and he answered them and of course my writers, they did their research. I am sure they approached a lot of people, hackers, and there are some people whom I know in the hacking world who are basically in the US. I called them up, I spoke to them and they are also white hats, they help Indian government, the American government, so they were also very helpful in giving me insight into how hacking actually happens and how we actually counter it,” he shared.
Delving deeper into the dark deep rooted cybercrimes, Hack Crimes Online sheds light on the vast reach of the internet and how we are mere puppets in the hacking world. Hack Crimes Online is currently streaming exclusively on Amazon miniTV available on Amazon’s shopping app, on Fire TV, and on Play Store.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
