Hindi
GSEAMS gets into a 3 movie marketing deal with Viacom Motion Pictures
MUMBAI: Arjun Singgh Baran and Kartik Nishandar who had just turned entrepreneurs with their new venture, GSEAMS (Global Sports Entertainment And Media Solutions Pvt Ltd) get into a three movie marketing deal with Viacom Motion Pictures.
GSEAMS has already done the marketing alliance of the first regional movie of Viacom Zapatlela 2 – 3D and will be involved in handling the marketing for Viacom Motion Pictures two regional movies 72 Miles – Ek Pravas and Kumari Gangubai Non Matric.
Clear domain understanding and a passion to market movies through new age channels and mediums are the reasons why Arjun and Kartik chose these projects as the first under their movie marketing division.
“We have been quite fortunate to have been involved with the promotion of Viacom Motion pictures’ first regional movie Zapatlela 2-3D within 10 days of our company launch. After the success of the movie we have been thankful to the Viacom team specially Jayesh Muzumdar (Viacom Regional Movies – business head) and Neeraj Joshi (Viacom Regional Movies- marketing head) to have extended the deal to two more regional movies to be marketed, We look forward to working with the brand and creating great synergies in the future” says Baran.
Commenting on the association Nishandar further added “GSEAMS as a team couldn’t have asked for a better association to start its movie marketing division and having been involved in promoting one of the biggest commercially successful Marathi regional movie Zapatlea 2- 3D. We look forward to the next “Twinkle Khanna, Ashwini Yardi and Viacom’s 72 Miles and Gangubai Non Matric.”
“Thanks to Jayesh and team Zapatlela 2 has given us a benchmark to move to the next level & do better with GSEAMS foray into Bollywood movies. We have got great response on our first movie marketing involvement with Bajatey Raho but would like to up our benchmark with one of the most awaited movie of the year to be released in November which we would like to disclose closer to the date of release.” adds Nishandar.
“I have known Arjun and Kartik for a past few years and have been aware about their work on the 50 strong IP’s created during their days at Reliance. Thus when they approached me for Zapatlela 2 – 3 D marketing and presented us with a great plan we thought about getting them onboard for the same. Also since movie marketing at various levels such as alliances and tie-ups help grow the top line and visibility for the movie. We look forward to working with the team and create an exciting association” says Viacom Regional Movies – business head Jayesh Muzumdar.
Hindi
Jio Studios, Sanjay Dutt team up to revive Khal Nayak
Rights acquired for new version, format under wraps as remake plans take shape.
MUMBAI: The villain is back and this time, he’s rewriting his own script. Jio Studios has partnered with Three Dimension Motion Pictures and Aspect Entertainment to revive the 1993 cult classic Khal Nayak, marking a fresh chapter for one of Bollywood’s most iconic anti-hero stories. The original film, directed by Subhash Ghai under Mukta Arts, was a commercial and cultural milestone, with Sanjay Dutt’s portrayal of Ballu becoming one of Hindi cinema’s most memorable performances.
Dutt, along with Aksha Kamboj, has now acquired the rights from the original creators, bringing on board Jio Studios and its President Jyoti Deshpande to steer the project creatively.
While the exact format whether remake, sequel, prequel, or a completely new narrative remains undisclosed, the collaboration aims to reinterpret the story for contemporary audiences while retaining the essence that made the original a defining film of the 1990s.
The move taps into a broader industry trend of reviving legacy intellectual property, particularly characters with strong recall value. “Khal Nayak” was notable for pushing mainstream Hindi cinema into morally grey territory at a time when heroes were largely one-dimensional, making Ballu’s character a standout.
The project also marks the film production debut of Aspect Entertainment, signalling a push towards more technology-led storytelling frameworks. Meanwhile, Jio Studios continues to expand its slate, having built a library of over 200 films and series, with more than 60 titles collectively winning 500-plus awards.
For Dutt, the revival is as much personal as it is strategic, a return to a role that reshaped his career. For the industry, it is another sign that nostalgia, when paired with scale, remains a powerful box-office proposition.
Because in Bollywood, some villains never fade, they just wait for the perfect comeback.
