GECs
GroupM wins highest number of awards at Yahoo! Big Chair 2013
MUMBAI: GroupM agencies won the highest number of awards at the Yahoo! Big Chair Awards 2013.
While GroupM Interaction won the gold for the best use of technology for the Heineken Inner Voice campaign, Maxus India won four awards including three silvers and one bronze. The silvers were won in the following categories: ‘Best content Marketing Award’ for the Mentos Riddle campaign, ‘Best Use of Display’ for Mathrubhumi and ‘Best Use of Mobile Advertising’ for the Tata Sky campaign. MEC Global took home one bronze for the Colgate Mahakumbh Mela activity.
“We are extremely delighted with the awards we won at the Yahoo! Big Chair 2013. Over the last year the digital teams across the GroupM agencies have been winning an award every other day, a testament to the great work and innovations the teams are churning out for our clients. It is great to end the year with six more awards to add to our tally of 204,” said GroupM Interaction south Asia managing partner Tushar Vyas.
Added Maxus head of digital Unny Radhakrishnan, “We are happy for the continuing recognition of our work and also that these awards span different verticals in digital as well as a wide range of brands.”
The GroupM agencies manage the digital and integrated communications mandate for some of the country’s most iconic brands including Vodafone, Google, Star TV, Tata Sky, Nokia, Kellogg’s, Colgate, Aditya Birla Group, Castrol, United Breweries, Pepsico, Uninor, Domino’s Pizza, Britannia and Havell’s to name a few.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
