GECs
GroupM wins highest number of awards at Yahoo! Big Chair 2013
MUMBAI: GroupM agencies won the highest number of awards at the Yahoo! Big Chair Awards 2013.
While GroupM Interaction won the gold for the best use of technology for the Heineken Inner Voice campaign, Maxus India won four awards including three silvers and one bronze. The silvers were won in the following categories: ‘Best content Marketing Award’ for the Mentos Riddle campaign, ‘Best Use of Display’ for Mathrubhumi and ‘Best Use of Mobile Advertising’ for the Tata Sky campaign. MEC Global took home one bronze for the Colgate Mahakumbh Mela activity.
“We are extremely delighted with the awards we won at the Yahoo! Big Chair 2013. Over the last year the digital teams across the GroupM agencies have been winning an award every other day, a testament to the great work and innovations the teams are churning out for our clients. It is great to end the year with six more awards to add to our tally of 204,” said GroupM Interaction south Asia managing partner Tushar Vyas.
Added Maxus head of digital Unny Radhakrishnan, “We are happy for the continuing recognition of our work and also that these awards span different verticals in digital as well as a wide range of brands.”
The GroupM agencies manage the digital and integrated communications mandate for some of the country’s most iconic brands including Vodafone, Google, Star TV, Tata Sky, Nokia, Kellogg’s, Colgate, Aditya Birla Group, Castrol, United Breweries, Pepsico, Uninor, Domino’s Pizza, Britannia and Havell’s to name a few.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
