English Entertainment
Grey Goose join hands with Colors Infinity and Vh1 to explore celeb style quotient with ‘Born Stylish’
MUMBAI: Grey Goose teamed up with entertainment channels, Colors Infinity and Vh1 to add a whole new level of glamour to television screens this November with an interesting new show titled Born Stylish. Born Stylish will be on from 28 November, 2015 at 8.30 pmon Colors Infinity and Vh1 simultaneously.
The show will have Bollywood style icons like Akshay Kumar, Sonakshi Sinha, Anil Kapoor, and others spill the beans about their evolution across the years by experimenting with style and looks. For the first time in India, viewers will get to see International fashion pioneers like Jean Paul Gaultier, Anna Zegna of the Ermenegildo Zegna family, Massimiliano Giornetti of Salvatore Ferragamo and many more, interacting with designer Pria Kataria Puri, who is debuting as a host on television with Born Stylish.
Speaking on the development, Bacardi India & Southeast Asia director marketing Manish Seth said, “Grey Goose, a global luxury icon, has always been at the forefront of fashion & style. In India, we’ve been celebrating style since inception. Taking this legacy forward, we are elated to announce our association with Viacom18 for the launch of Born Stylish, a series which synergizes with the identity of Grey Goose. Grey Goose epitomizes style and this association symbolizes our appreciation for the best in style.”
Commenting on the premiere of Born Stylish, Viacom18, head of English and Youth Entertainment executive vice president Ferzad Palia mentioned, “Keeping in sync with the disruptive programming of Colors Infinity, we are elated to present yet another differentiated show. It’s a perfect fit in the edgy line-up of international shows and awards that air on Vh1 as well. Born Stylish marks another leap forward in English entertainment as our first ever homegrown celebrity talk-show dedicated to fashion and style of international standards.”
Produced by Pramod Films, RA Luxury and Zeus Selling Solutions, Born Stylish will create an interesting platform to showcase what it takes to make a celebrity as stylish as they are, both on and off screen.
On the format of the show, Pramod Films producer Prateek Chakravorty said, “It has been an exciting journey, from inception to execution, of this avant-garde concept. And now that it is finally ready to hit television screens I am certain it will create a milestone in the genre of chat shows.”
Adding to that, RA Luxury producer Pratik Laxmi asserted, “The concept is entirely novel and no one has attempted to bridge the gap between national and international fashion before. We are sure viewers will gain a unique perspective on style with this show.”
Each episode will have a specific theme suited to the celebrity guest who will be talking about the style quotient and how it has grown, both on and off-screen. In addition, there will be exclusive interviews with global fashion stalwarts, style tips from Pria Kataria Puri and a volley of rapid fire questions. With all of these packed into a half-hour episode, it’s bound to be a dapper Saturday evening for the audience.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
