e-commerce
Gozoop wins digital and social media mandate for e-commerce portal Dhamaal.com
MUMBAI: Gozoop, which recently acquired Red Digital, won the social media mandate for the e-commerce portal, dhamaal.com. The objective of the whole campaign is to drive traffic to their website and make it the best shopping portal in India.
The activity will be carried out in two phases. The first phase will create awareness of the portal and make customers comfortable with the platform, while in the second phase dhamaal.com will move on to promote their categories of product and gratify the fans by holding exciting contests.
Commenting on this, Gozoop managing director (India) and co-founder Ahmed Naqvi said, “GoZoop is excited to make things happen for Dhamaal. We look forward to run awesome campaigns and deliver results that help build lasting relationships between Dhamaal and its customers. It’s all about making people happy, the results will follow.”
He further added, “The initial feedback has been quite overwhelming. Having worked with most of the e-commerce companies in India, we bring to the table an experience and expertise that will deliver a wow.”
“Gozoop was our first choice the minute we decided to go for a social media campaign as we had worked with them in the past and were very happy and satisfied with their level of service and professionalism. We are sure that with Gozoop’s association, our brand and website Dhamaal.com will get the necessary exposure it needs and will become a success in a very short time,” said Dhamaal.com CEO Hanif Sama.
Dhamaal.com is an online market place selling products ranging from apparels, watches, mobiles and electronics to home and lifestyle items like washing machines and televisions. Since its inception Gozoop has worked with e-commerce portals like Snapdeal, FashionandYou, Quikr, Groupon, Majorbrands, Deals&You, Pepperyfry and Rocket Internet Startups among many others.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
