e-commerce
Gozoop wins digital and social media mandate for e-commerce portal Dhamaal.com
MUMBAI: Gozoop, which recently acquired Red Digital, won the social media mandate for the e-commerce portal, dhamaal.com. The objective of the whole campaign is to drive traffic to their website and make it the best shopping portal in India.
The activity will be carried out in two phases. The first phase will create awareness of the portal and make customers comfortable with the platform, while in the second phase dhamaal.com will move on to promote their categories of product and gratify the fans by holding exciting contests.
Commenting on this, Gozoop managing director (India) and co-founder Ahmed Naqvi said, “GoZoop is excited to make things happen for Dhamaal. We look forward to run awesome campaigns and deliver results that help build lasting relationships between Dhamaal and its customers. It’s all about making people happy, the results will follow.”
He further added, “The initial feedback has been quite overwhelming. Having worked with most of the e-commerce companies in India, we bring to the table an experience and expertise that will deliver a wow.”
“Gozoop was our first choice the minute we decided to go for a social media campaign as we had worked with them in the past and were very happy and satisfied with their level of service and professionalism. We are sure that with Gozoop’s association, our brand and website Dhamaal.com will get the necessary exposure it needs and will become a success in a very short time,” said Dhamaal.com CEO Hanif Sama.
Dhamaal.com is an online market place selling products ranging from apparels, watches, mobiles and electronics to home and lifestyle items like washing machines and televisions. Since its inception Gozoop has worked with e-commerce portals like Snapdeal, FashionandYou, Quikr, Groupon, Majorbrands, Deals&You, Pepperyfry and Rocket Internet Startups among many others.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
