DTH
Govt targets 20 million broadband subscribers by 2010
NEW DELHI: Even as President A P J Abdul Kalam declared that the year 2007 will be the ‘Year of Broadband’, there are plans to increase to more than two-fold the broadband and internet users in the country over the next three years.
In his address to the joint sitting of both Houses of Parliament on the opening day of the Budget session, Dr Kalam had said yesterday the government was committed to bridging the digital divide by providing broadband coverage throughout the country. ‘Our information technology sector continues to develop and remain globally competitive’.
According to the Broadband Policy 2004, there were approximately six million internet and three million broadband subscribers in 2005, and this figure is estimated to rise to 18 million and nine million respectively this year. By the year 2010, India hopes to have 40 million internet and 20 million broadband subscribers.
Plans are on the anvil to provide broadband services in 400 cities and service providers have plans to reach 1000 cities by the end of 2007. These cities include the 63 cities identified under the National Urban Renewal Mission. The real challenge is to connect the remote villages unconnected so far due to various reasons. One of the viable options for providing connectivity is through wireless mode.
According to the Sub-Group on ‘Going Digital’ set up by the Planning Commission and headed by Rajeeva Ratna Shah, Member Secretary in the Planning Commission and a former Prasar Bharati CEO, introduction of broadband connectivity opens up new market for providing value added services which can be derived from the digitization.
The Sub-Group noted that penetration of TV is much higher than PC in the industrialized countries, and provides interactive services including internet on TV and TV on internet. These services can potentially benefit especially the ‘information poor’ and thus reduce the information gap in the society, which is an important implication of the convergence.
Internet on TV can be provided using Out Of Band (OOB) and In Band (IB) structures. In the IB structure the internet is transmitted alongside with the broadcasting signal. Here the characteristics of the broadcasting infrastructures will have a decisive role on the available services.
It noted that TV on internet which is also known as WEB TV/Cyber TV will be the future of broadcasting. A precondition for the WEB TV to be able to replace digital TV is the transmission capacity at the end users site increases to such level that it can be possible to provide digital TV services. WEB TV needs to be co-evolved with digital TV and act as complementary for delivery of services.
The Sub-group has accordingly drawn up a roadmap of digitalization through a a phased approach should be taken for going digital covering all the seven mega cities by 2011 in the first phase and the rest of the country by 2013.
The Sub-Group comprising seventeen members was set up by the Committee on Information, Communication and Entertainment (ICE) that has been examining the larger issue of convergence and advent of modern technology. Members include the secretaries in Information and Broadcasting and Department of Telecommunications, the Prasar Bharati CEO, the Presidents of CETMA, MAIT, NASSCOM, and ISP Association of India, Co-chairman of the FICCI Entertainment Committee, Chairman of the CII Entertainment Committee, Chairman of the Film & Television Producers Guild of India, President of the Cable TV Operators Association, Mr Rajiv Mehrotra who is the Managing Trustee of the Public Service Broadcasting Trust, Mr Virat Bhatia from AT&T Communications Services, Zee Telefilms President Abhijit Saxena, Mr Sameer Rao who is Vice-President in charge of Strategy, Planning & Regulatory in STAR India, and a representative of the Prime Minister’s Office.
It was also agreed that a group chaired by Mr B S Lalli, the CEO of Prasar Bharati who is also Chairman of the Indian Broadcasting Foundation, and some private broadcasters like Star, Zee, Sony, Eenadu etc. and their major MSOs will examine an eleven-stage process and firm up their sequencing and put the entire process on a “digital upgrade timeline”.
The Sub-group has accepted a recommendation for an eleven-stage process for laying down the migration path for migration from analogue transmission to digital domain:
i. Testing, publication and adoption of technical standard for digital terrestrial transmission.
ii. Publication and adoption of national standards for digital cable television.
iii. Prasar Bharati’s roll out of transmission conversion from analogue terrestrial to digital terrestrial both for radio (AIR) and Doordarshan (DD).
iv. Introduction of addressability and conditional access system in cable and satellite TV environment.
v. Road map and commencement of indigenous production of STBs containing features such as (a) digital analogue convertors for delivery of digital signal at subscribers’ end and (b) conditional access and addressability features.
vi. Publication and adoption of national digital television standards for manufacture of digital receivers.
vii. Commencement of indigenous production of digital receivers.
viii. Commencement of digital terrestrial broadcast in selected cities by Prasar Bharati staring with Delhi by 2010 and covering all areas by 2013 in four steps.
ix. Commencement of HDTV broadcast for Commonwealth Games 2010 by Prasar Bharati.
x. Commencements of digital signal delivery at subscribers end in Cable and Satellite (C & S) homes.
xi. Nationwide switch off of analogue broadcast both for terrestrial and C & S homes (2015).
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
