I&B Ministry
Govt. keen on early expansion of phase III of FM radio
NEW DELHI: Even as the government wants to commence the expansion of phase III of FM radio to bring in additional revenue, there appears to be a re-think on the question permitting these channels to carry All India Radio news bulletins.
While confirming that he was keen to start the process as soon as possible in the current financial year, Information and Broadcasting Minister Arun Jaitley said about the proposal to allow broadcast of news on private FM radio stations: “Let me consider this at length.”
His response was in a similar manner when asked about permitting All India Radio news bulletins on private FM stations.
The Minister said his Ministry and the Telecom Regulatory Authority of India (TRAI) are considering aspects related to this process. He said. “Some aspects are being considered between the I&B Ministry and the regulator. And I would like to see that happen quite early. If I could have my way, it should be in this financial year because I now speak in both capacities.
31 March, and some more revenue to the government has some relevance to me,” said Jaitley,
More than 800 new FM radio channels are proposed to be allowed to come up in nearly 294 cities across the country under phase III.
While the previous government had cleared the carriage of AIR news bulletins on private FM channels and even given the option to the existing 245 FM channels to opt for phase III, it had halted the process of auction in view of the elections.
Jaitley’s predecessor Prakash Javadekar had not only promised early e-auctions, but said that the government would consider what can be broadcast by the private FM channels on their own other than AIR news bulletins.
I&B Ministry
Prasar Bharati opens AIR to private content under new policy
NIPP introduces revenue share, sponsored and gratis models
MUMBAI: Radio may be the oldest voice in the room, but it’s learning some very modern tricks. In a bid to stay tuned to changing listener habits, Prasar Bharati has opened the doors of All India Radio to private players under a newly rolled-out content framework. The initiative, titled Notice Inviting Programme Proposals (NIPP), marks a significant shift in how the public broadcaster approaches programming moving from a largely in-house model to a more collaborative, market-aligned ecosystem. Issued by Akashvani’s Directorate General in April 2026, the policy invites private producers, content owners and aggregators to pitch programmes across formats, from radio dramas and documentaries to quiz shows, storytelling and music-led content.
At the heart of the framework lies a three-pronged participation model designed to balance creative freedom with commercial viability. The most prominent route is revenue sharing, where advertising and sponsorship income generated by a programme is split between the producer and the broadcaster. The structure tilts in favour of creators offering a 70:30 split when producers bring in advertising, and 65:35 when monetisation is handled by Prasar Bharati.
Alongside this sits the sponsored model, where producers fully fund and monetise their content, subject to compliance with advertising norms and the AIR Broadcast Code. For those less commercially inclined, a gratis route allows content to be submitted free of cost, with Prasar Bharati retaining all monetisation rights effectively turning the platform into a national distribution channel for diverse voices.
The move comes as legacy media grapples with intensifying competition from private FM networks, streaming platforms and digital audio ecosystems. By repositioning AIR as both a public service broadcaster and a content marketplace, Prasar Bharati appears to be recalibrating its role in a rapidly evolving media landscape.
Importantly, the framework does not dilute editorial control. All submissions must adhere to the AIR Broadcast Code, and proposals are evaluated through a layered process that weighs storytelling quality, production capability, audience appeal and revenue potential. Only proposals crossing a defined threshold move forward, signalling that while access has widened, the bar remains firmly in place.
Operational discipline is another cornerstone of the policy. Producers are required to maintain broadcast-ready content, deliver episode banks in advance and navigate a structured approval process. Crucially, all production costs are borne by the content provider, reinforcing Prasar Bharati’s positioning as a distribution and oversight platform rather than a commissioning entity.
What elevates the initiative further is its scale. The framework spans multiple clusters and stations across India, covering both metro and regional markets, with specific language mandates and submission channels. This not only expands the content pipeline but also deepens linguistic and cultural representation, an area where AIR has historically held an advantage.
In effect, NIPP signals a quiet but meaningful transformation. AIR is no longer just broadcasting to the nation, it is inviting the nation to broadcast with it, blending legacy reach with contemporary content economics in a bid to stay relevant in an increasingly fragmented audio universe.
