I&B Ministry
Govt. earmarks Rs 13 crore for DAS Phase III & IV completion
NEW DELHI: The government has earmarked a sum of Rs 13.02 crore for completion of Phase III and IV of Digital Addressable System (DAS) for cable television.
Minister of State for Information and Broadcasting Rajyavardhan Rathore informed the Parliament that the scheme ‘Mission Digitization’ had been drawn up and a sum of Rs 1 crore out of the total Plan allocation had been earmarked for the MIS Software.
A multi-lingual and multi-desk toll free call centre was established under the Mission Digitisation Project to address peoples’ queries regarding ongoing cable TV digitization in the country.
Answering a question about committees set up by the Ministry for overseeing DAS, he said a Task Force had been set up to steer the digitization of cable TV network in the country in the remaining Phase III & IV. All the stakeholders, State level nodal officers of all States/UTs, Departments of Electronics and Information and Technology, Telecommunications and others including one consumer forum from each region have been made members of the body.
Referring to other committees relating to television, the Minister said an Inter-Ministerial Committee (IMC) had been constituted to take cognisance suo moto or to look into specific complaints regarding content on private TV channels on any platform including direct to home (DTH) & FM Radio with regard to violation of the Programme and Advertising Code as defined in Rule 6 & 7 of the Cable Television Network Rules, 1994 for TV channels & applicable Content Code for Radio.
Members include the I&B, Home Affairs, Law & Justice, Women & Child Development, Health & Family Welfare, Extemal Affairs, Defence, Consumer Affairs, and Food and Public Distribution Ministries apart from a representative of the Advertising Standards Council of India (ASCI).
On a question about use of modern technology, Rathore said his Ministry and the Media Units under the administrative control of the Ministry have been consistently making efforts to use the state-of-art technology to increase their efficiency.
In a bid to modernise the Press Information Bureau (PIB), officers are being equipped with laptops and smart phones to enable them to effectively use Information Technology to disseminate information.
Rathore added that mobile applications like WhatsApp have been utilised by the Department of Field Publicity during ‘Beti Bachao Beti Padao’ campaign in Rajasthan during March 2015 and other Special Outreach Programmes.
The Minister added that MIB and most of the Media Units under its control had presence on various social media platforms like Twitter, Facebook, Blog, Google+, YouTube and Instagram. These platforms were being used to disseminate information due to easy accessibility and their wider reach.
The Ministry’s Twitter account had 425,000 followers, its Facebook account has more than 1.1 million likes, YouTube has 4,049,641 views, the blog page has 1.9 million page views and Instagram has 1040 followers.
The PIB website is being revamped and new technologies such as live streaming, smart phones, hi-speed broadband etc. are being used for this purpose.
Video conferencing facilities are also being installed to carry out the live streaming of press conferences by important news makers.
I&B Ministry
Government sets up AI governance group to steer policy
AIGEG to align ministries, assess jobs impact, guide AI deployment.
MUMBAI: If artificial intelligence is the engine, the government is now building the dashboard and making sure everyone reads from the same screen. The Centre has constituted a new inter-ministerial body to coordinate India’s approach to AI, formalising a key recommendation from its governance framework and the Economic Survey. The AI Governance and Economic Group (AIGEG), set up by the Ministry of Electronics and Information Technology, will act as the central platform to align AI-related policy across ministries, regulators and departments, an attempt to bring coherence to what has so far been a fragmented and fast-evolving landscape.
The group will be chaired by union minister Ashwini Vaishnaw, with minister of state Jitin Prasada as vice chairperson. Its composition reflects both technological and economic priorities, bringing together the principal scientific adviser, the chief economic adviser, and the CEO of NITI Aayog, alongside key secretaries from telecommunications, economic affairs and science and technology. A representative from the National Security Council Secretariat is also part of the group, while the MeitY secretary will serve as member convenor.
At its core, AIGEG is designed to do two things: coordinate and anticipate. On the policy front, it will review existing regulatory mechanisms, issue guidance across sectors and ensure companies remain compliant with evolving legal frameworks. Beyond that, it will oversee national initiatives on AI governance, with a focus on enabling responsible innovation rather than merely regulating it.
The economic dimension is equally central. The group has been tasked with assessing how AI-driven automation could reshape jobs identifying which roles are most at risk, where those impacts may be geographically concentrated, and whether technology will augment or replace human labour. Based on these assessments, it will develop mitigation strategies and transition plans, signalling a more proactive stance on workforce disruption.
In parallel, AIGEG will work with industry stakeholders to chart a long-term roadmap for AI adoption, categorising use cases into “deploy”, “pilot” or “defer” buckets depending on readiness factors such as data availability, skill levels and regulatory clarity. The aim is to move from broad ambition to structured execution deciding not just what can be built, but what should be built now.
The group will function as the apex layer in India’s AI governance architecture, supported by a Technology and Policy Expert Committee that will track global developments, emerging risks and regulatory priorities. Together, the two bodies are expected to shape both the pace and direction of AI adoption in the country.
In a landscape where technology often outruns policy, the creation of AIGEG signals an attempt to close that gap ensuring that India’s AI journey is not just rapid, but also coordinated, accountable and economically grounded.
