GECs
Govinda the toast as Sony launches ‘Jeeto Chappar Phaad Ke’
It looks like Amitabh Bachchan and his blockbuster Kaun Banega Crorepati will finally have some competition.
The eagerly-awaited game show of Sony TV, Jeeto Chappar Phaad Ke (JCPK) was launched at a glittering function at the Taj Mahal hotel in south Mumbai on Monday night with star presenter, Govinda, sending the audience into raptures. JCPK, which marks Govinda’s television debut, will begin airing from Friday, 26 January at 8:00 pm and will be telecast three days (Friday through to Sunday) a week.
The launch kicked off with an audio-visual presentation which showed some glimpses of the the actual show. Govinda, clad in a beige suit, was an instant hit. He talked of how he never dreamed he’d become a hero and he became one. He thought he would have a future as a villain but that was not to be. Similar might be his future in television, he said.
 |
 |
| The Chappar Phaad Ke team: ad sales head Kacon Sethi (extreme left), Chi-Chi, production head Rekha Nigam and Sony CEO Kunal Dasgupta: Will they swing Sony to success? |
He was whisked away backstage and stayed put in a tent until the paparazzi cooled off. He came back for another jig on stage and in Bruce Springsteen style pulled up a pretty young advertising professional and got into his pelvic thrusts. She aped his every movement to the audience’s delight. They simply went wild. And this is was the snobbish advertising fratenity which claims to dig Uriah Heep and Deep Purple and talks about Tom Hanks and Cruise. Wonder what the show will do to the general junta.
What promises to make this show different is Govinda’s uniquely uninhibited way of interacting with the audience. It looks like being fun, fun, and more fun.
The show will allow contestants to win not just bumper cash prizes but allows them a unique shopping experience using just Re1.
Connected with the show is a monthly SOTC Viewer Contest which allows viewers to participate in the contest wherever they are. Sony claims that it has received over a million entries in the ten-day promotion period itself.
Derek O’Brien is the quiz-master, Nitin Desai has designed the set, while Ganesh Acharya has choreographed Govinda’s dance number. The music has been scored by Leslie Lewis.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
