iWorld
Google tops Nielsen//NetRatings rankings of Top 10 search engines
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MUMBAI: Nielsen//NetRatings, a global leader in Internet media and market research, has released the top 10 search engine share rankings for July 2005, which saw Google in the lead with 46 per cent of all searches, followed by Yahoo! Search at 23 per cent and MSN Search at 13 per cent. AOL Search garnered five per cent of searches, and My Way Search saw two per cent. |
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Top 10 Search Engines Ranked by Search Share: June-July 2005 
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The average web searcher conducted nearly 38 searches during July 2005, a four per cent increase from the prior month. Google Search and Yahoo! Search saw heavy usage with 27 and 20 searches per person, respectively, followed by Netscape Search and Dogpile.com Search, which averaged nearly 20 and 15 searches per person, respectively. MSN Search rounded out the top five rankings with 14 searches per person. Top 10 Search Engines Ranked by Searches per Searcher: June-July 2005
NetRatings, Inc. delivers leading Internet media and market research solutions, marketed globally under the Nielsen//NetRatings brand. |
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iWorld
Prashant Iyer joins Sony LIV as head of marketing
The former Netflix India director grew the streamer’s social following from half a million to 55m
MUMBAI: Sony LIV has poached one of India’s most battle-hardened streaming marketers. Prashant Iyer, who spent nearly eight years at Netflix building its India operation into a social-media juggernaut, has joined the platform as head of marketing.
Iyer leaves Netflix having done rather a lot. He grew the streamer’s India social community from roughly 500,000 followers to over 55m, delivered engagement and organic impressions double those of rivals, and ran more than 250 campaigns across titles, brand and partnerships. In his final role as director, marketing, he sat on the core leadership team credited with driving 15-times revenue and subscription growth over eight years. He also served as the only director-level social leader across Asia-Pacific, a regional mandate that stretched across a 200m-plus follower community.
Before Netflix came Nike, where Iyer spent three and a half years straddling digital brand commerce and key account management, including ownership of Myntra, the brand’s largest digital account in India. Earlier still, Titan Company gave him his first crack at brand and digital marketing.
Sony LIV, which has been muscling for position in an increasingly crowded streaming market, has landed a marketer who knows precisely how to build an audience from scratch and, just as importantly, how to keep it. For a platform still chasing the kind of cultural cachet Netflix India took years to earn, that is not a bad place to start.
