News Broadcasting
Google to distribute ad supported MTV content
MUMBAI: Media company Google has inked a deal with US media conglomerate Viacom.
The online search behemoth will distribute clips of MTV’s shows that contain advertising to other web sites.
Media reports state that sites that are part of Google’s AdSense Network will get MTV’s content. Google, Viacom and the AdSense partners will split revenues derived from the tie-in of advertising and content.
The content will include SpongeBob SquarePants and Laguna Beach. The move will give Viacom a much broader reach than traffic to its own Web Sites. Google now uses the AdSense network to place paid-search ads for advertisers.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
