Hollywood
Golden Globe attendees urged to donate clothes for Tsunami relief
MUMBAI: Hollywood stars are all set to do their bit in helping victims of the Tsunami natural disaster.
In exactly a week’s time the Hollywood Foreign Press Association (HFPA) will organise the Golden Globe Awards. In conjunction with the prestigious event Unicef has announced the Clothes Off Our Back Golden Globe Auction.
Film, television stars and other celebrities will auction their clothes worn on the event’s Red Carpet. Proceeds raised from will benefit the Unicef Tsunami Relief Fund. Championing the initiative are two of American television’s leading lights: Jane Kaczmarek who stars in the sitcom Malcolm In The Middle and her
husband, Bradley Whitford who can be sen in The West Wing which airs in India on Zee English. In India the Golden Globe Awards will air live on Star World on 17 January at 6:30 am with a repeat at 8 pm.
Kaczmarek said, “With a disaster of this magnitude that has affected so many children everyone wants to help. The Hollywood community has a great opportunity with the upcoming Golden Globe. We are calling on all current and past Golden Globe nominees and winners to donate their clothing and accessories that from the red carpet to help raise money for Unicef to care for the children who have survived this disaster.”
Celebrities, designers and stylists are encouraged to donate gowns, tuxedos, shoes, watches, handbags, and sunglasses, anything that has been worn to a previous ceremony or will be worn to the upcoming Golden Globes.
For further information check the site www.clothesoffourback.org. Meanwhile the HFPA and In Style Magazine will treat this year’s Golden Globe presenters to an array of lavish items. Each presenter will get gifts worth a total of $38,000.
Selected items for the presenter boxes include a VIP travel package including luxury accommodations in Hunter Valley near Sydney. The package has been created by Rosemount Estates vineyard of Australia and has guided tours and tastings at their winery. Quantas Airlines will provide the air transportation for this package to Australia in their new international luxury class Skybed. Also another goodie for presenters is a bi-coastal six-month membership to Sports Club LA.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
