e-commerce
Godrej Nature’s Basket revamps ecommerce platform
MUMBAI: India’s retail innovation for fine foods from across the world, Godrej Nature’s Basket has launched its ecommerce platform.
Godrej Nature’s Basket is the first-mover among brick and mortar retailers to bet big online when it started retailing through its website two years ago. The brand recently partnered with Snapdeal.com increasing its reach to 5000 plus cities. Nature’s Basket offers the wide and exclusive range of gourmet products that includes fresh fruits & vegetables, international cheese and cold cuts, bakery products, ice creams, desserts, fresh made-to-order party snacks, patisserie, frozen veg and non-veg ready to cook/ serve range and much more.
Godrej group executive director and chief brand officer Tanya Dubash said, “One of the strategic pillars of achieving a full potential plan for Godrej Nature’s Basket is to have a world class integrated ecommerce platform, which will significantly enhance the omni channel experience that we wish to provide our customer with. We are confident that our offering will redefine the standards of online shopping in the food and grocery segment and make food shopping a finer and brighter experience for the ever evolving Indian consumer.”
Godrej Nature’s Basket MD Mohit Khattar added, “With the launch of a new powerful online platform, we are in a position to offer our customers, a host of user friendly features that would certainly enhance their shopping experience significantly. Our unmatched proposition of delivery within 3 hours of placing an order would be a first-of-its kind in the industry. We expect an exponential rise in traffic and conversions rates that can lead to about 10X growth in our online business revenues. The new platform is a result of the successful integration of existing online presence and a robust and proven technology platform from Ekstop.”
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
