e-commerce
Godrej Nature’s Basket revamps ecommerce platform
MUMBAI: India’s retail innovation for fine foods from across the world, Godrej Nature’s Basket has launched its ecommerce platform.
Godrej Nature’s Basket is the first-mover among brick and mortar retailers to bet big online when it started retailing through its website two years ago. The brand recently partnered with Snapdeal.com increasing its reach to 5000 plus cities. Nature’s Basket offers the wide and exclusive range of gourmet products that includes fresh fruits & vegetables, international cheese and cold cuts, bakery products, ice creams, desserts, fresh made-to-order party snacks, patisserie, frozen veg and non-veg ready to cook/ serve range and much more.
Godrej group executive director and chief brand officer Tanya Dubash said, “One of the strategic pillars of achieving a full potential plan for Godrej Nature’s Basket is to have a world class integrated ecommerce platform, which will significantly enhance the omni channel experience that we wish to provide our customer with. We are confident that our offering will redefine the standards of online shopping in the food and grocery segment and make food shopping a finer and brighter experience for the ever evolving Indian consumer.”
Godrej Nature’s Basket MD Mohit Khattar added, “With the launch of a new powerful online platform, we are in a position to offer our customers, a host of user friendly features that would certainly enhance their shopping experience significantly. Our unmatched proposition of delivery within 3 hours of placing an order would be a first-of-its kind in the industry. We expect an exponential rise in traffic and conversions rates that can lead to about 10X growth in our online business revenues. The new platform is a result of the successful integration of existing online presence and a robust and proven technology platform from Ekstop.”
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
