News Broadcasting
Godrej launches range of washing machines with ‘Force 4’ technology
Godrej and Boyce – Appliances Division, the innovator in consumer appliances has introduced a new range of washing machines with ‘Force 4’ technology that dislodges the toughest dirt from the most difficult to clean areas, giving you the cleanest wash ever.
This high tech ‘Force 4’ technology combines the advanced four-way action of pulsator and punch. The clockwise and anticlockwise movement of the pulsator and the vertical movement of the punch generates a four-way water force, which provides the ultimate cleaning of clothes.
Unique features within the range of the washing machine with Force 4 technology are:
– Active soak: allows for an enhanced detergent action giving you a cleaner and more hygienic wash.
– Separate wash and spin timers: provides the ease of washing and spin drying clothes simultaneously.
– Spin shower facility: ensures that all left over detergent is effectively removed in the spin drying tub.
– Three wash cycles: allows you to choose between gentle, normal and strong wash depending upon the kind of fabric.
– Fuzzy Logic: Auto load and Quality Sensing- Selects the ideal quantity of water, wash cycle, rinse and spin combinations at the touch of a button.
– Memory back up: ensures that your program settings don’t get disrupted even after a power failure during the wash.
– Others: four water levels, Overflow rinse option, Customized wash options, Rat mesh, Castors etc.
The ‘Force4’ technology is available in both semi automatic (GDS 665 and GDS 663 in a capacity of 6 kg) and fully automatic machines (GDF 1204 in a capacity of 5.5 kg). The prices of the washing machines are: GDS 663 – Rs. 6,990, GDS 665 – Rs 7,990, GDF 1204 – 11,400.
To generate excitement around ‘Force 4’, Godrej is giving away a free set of four collectible ‘warrior’ toys along with each washing machine. These warriors are symbolic to the message of a 4 way attack on dirt. The idea is to reinforce the message of 4 way technology present in the washing machine. The ‘Force 4’ washing machines are available across dealers in India.
News Broadcasting
Rajesh Sundaram joins NDTV Profit as senior editor, assignment
The 32-year newsroom veteran has launched channels on three continents and covered everything from 9/11 to South African television
MUMBAI: NDTV Profit has bolstered its newsroom with a hire who has done rather more than most. Rajesh Sundaram, a journalist with over three decades of editorial, managerial and consultative experience across India and international markets, joins as senior editor, assignment, tasked with sharpening the network’s newsgathering and real-time response.
Sundaram’s career reads like a tour of Indian media’s most formative moments. He began at Businessworld in 1994, moved to Zee News as bureau chief across Mumbai and Chennai, then joined NDTV in 2002 as part of its political bureau during a particularly febrile period in Indian politics. A stint as India correspondent for Al Jazeera International followed, where he covered key geopolitical developments and got his first serious taste of the global newsroom.
What sets Sundaram apart, however, is his serial channel-launching habit. At NewsX, he helped get the operation off the ground. At Headlines Today, part of the India Today Group, he served as editor. At News Nation, he helped launch the Hindi news channel and its digital ecosystem. He then crossed continents to lead the launch of ANN7 in South Africa as editor-in-chief, overseeing both television and digital. Back in India, he launched Tamil news channels News7 Tamil and Cauvery News, and later served as principal consultant for the launch of Marathi channel Lokshahi. Most recently, he helped build and lead the Press Trust of India’s video service and content studio, before stints consulting for Business Today and The Himalayan Times.
Rahul Kanwal, chief executive and editor-in-chief of NDTV, left little doubt about what Sundaram is expected to deliver. “The assignment desk is where a newsroom’s intent becomes action,” he said. “Rajesh brings a rare combination of field experience and leadership in building news operations at scale.”
Sundaram has reported from across India and the world, covering elections, civil conflicts, the aftermath of the 9/11 attacks and the 2008 US presidential election.
At NDTV Profit, he will lead the assignment desk, driving editorial coordination and real-time response across markets and breaking developments. For a business news network sharpening its focus on speed and multi-platform delivery, it has hired a man who has built newsrooms from scratch on three continents. The assignment desk is in good hands.
