News Broadcasting
Godrej launches range of washing machines with ‘Force 4’ technology
Godrej and Boyce – Appliances Division, the innovator in consumer appliances has introduced a new range of washing machines with ‘Force 4’ technology that dislodges the toughest dirt from the most difficult to clean areas, giving you the cleanest wash ever.
This high tech ‘Force 4’ technology combines the advanced four-way action of pulsator and punch. The clockwise and anticlockwise movement of the pulsator and the vertical movement of the punch generates a four-way water force, which provides the ultimate cleaning of clothes.
Unique features within the range of the washing machine with Force 4 technology are:
– Active soak: allows for an enhanced detergent action giving you a cleaner and more hygienic wash.
– Separate wash and spin timers: provides the ease of washing and spin drying clothes simultaneously.
– Spin shower facility: ensures that all left over detergent is effectively removed in the spin drying tub.
– Three wash cycles: allows you to choose between gentle, normal and strong wash depending upon the kind of fabric.
– Fuzzy Logic: Auto load and Quality Sensing- Selects the ideal quantity of water, wash cycle, rinse and spin combinations at the touch of a button.
– Memory back up: ensures that your program settings don’t get disrupted even after a power failure during the wash.
– Others: four water levels, Overflow rinse option, Customized wash options, Rat mesh, Castors etc.
The ‘Force4’ technology is available in both semi automatic (GDS 665 and GDS 663 in a capacity of 6 kg) and fully automatic machines (GDF 1204 in a capacity of 5.5 kg). The prices of the washing machines are: GDS 663 – Rs. 6,990, GDS 665 – Rs 7,990, GDF 1204 – 11,400.
To generate excitement around ‘Force 4’, Godrej is giving away a free set of four collectible ‘warrior’ toys along with each washing machine. These warriors are symbolic to the message of a 4 way attack on dirt. The idea is to reinforce the message of 4 way technology present in the washing machine. The ‘Force 4’ washing machines are available across dealers in India.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
