DTH
GlobeVISION forges IPTV distribution agreement with Korea’s CGN TV
MUMBAI: The Los Angeles-headquartered digital media service provider GlobeVISION, Inc. has inked an agreement with CGN TV, Korea’s largest Christian programming broadcaster, to carry content from the network on GlobeVISION’s PIE Service, an on-demand Internet Protocol Television (IPTV) service for Asian-Americans and Asian-Canadians.
The deal will bring CGN TV’s Christian-valued programs directly to Asian-Americans and Asian-Canadians throughout North America when GlobeVISION’s PIE Service launches on 1 July.
The PIE service will launch with thousands of Korean titles ranging from moves to television series to news and sports. It will quickly expand to include programming from all over Asia including China and India, states an official release.
CGN TV is the latest in a string of high-profile content providers to jump onto the GlobeVISION bandwagon. Korea’s two largest private broadcasters (MBC and SBS), largest cable media group (CJ Media) and top movie studio (CJ Entertainment) have signed deals positioning GlobeVISION and the powerhouse distribution channel for Korean content in North America, adds the release.
“We are pleased to be able to add these values-based programming options to GlobeVISION’s already announced lineup of news, culture, sports and entertainment,” said Edward Bach, founder and CEO/president of GlobeVISION. “GlobeVISION recognizes how important family and faith-based programming is, especially considering what a hot topic it has been in the U.S. lately.”
The deal also forms a strategic marketing and promotion partnership to boost awareness of CGN TV’s subscription satellite service. CGN TV’s 24 hour satellite service currently beams Christian-themed programming, including culture, worship and educational programs into 123 countries.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
