DTH
GlobeCast’s digital Hot Bird DTH platform from London
PARIS: One of Eutelsat’s major clients, GlobeCast has announced the launch of its new proprietary digital DTH platform on the Eutelsat Hot Bird satellite via its digital teleport and broadcast centre in London.
This new platform will add to GlobeCast’s five existing Hot Bird platforms (one via London and four via Paris), significantly expanding GlobeCast’s direct-to-home broadcast capacity over Europe.
GlobeCast manages more than 30 digital platforms throughout the world for DTH, cable headend delivery, IPSat Services, occasional services and contribution. GlobeCast’s digital platforms on Hot Bird at 13 East offer immediate access to over 95 million television households in Europe, North Africa and the Middle East. GlobeCast presently delivers more than 100 television and radio channels via Hot Bird for DTH or cable headend delivery.
GlobeCast provides 24/7 end-to-end channel distribution including tape playout, signal turnaround, multiplex, uplink, a choice of encryption and satellite capacity. The new London-based platform is also accessible from Paris via GlobeCast’s proprietary ATM fibre link between London and Paris. The new platform will be launched next month.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
