News Broadcasting
Globecast ties with Japan, HK, Brazil b’casters for Olympics
MUMBAI: Satellite services company Globecast has announced that it has partnered with Brazilian telecommunications group Embratel to provide broadcast services, internet and telephony for Brazilian terrestrial broadcaster, TV Globo for the 2004 Athens Olympic Games.
Globecast will also be working closely with four more official Olympic broadcasting rights holders, ATV and TVB in Hong Kong and Japan’s TV Asahi and Fuji TV. Globecast will provide specifically tailored packages including satellite transmissions and SNG services for the duration of the games.
Globecast has isued a release stating that its services for rights holders form part of the its comprehensive presence at the Athens Olympics. Globecast is offering extensive facilities for non-rights holding broadcasters. Globecast claims that some of them have already contracted with Globecast for their Olympics coverage, through its Broadcast Base formed in association with UK-based Gearhouse Broadcast and Athens-based Stefi Productions.
The Broadcast Base offers non-rights holders a one-stop-shop for all of their production and broadcast requirements, including studios, work space, broadcast equipment, worldwide satellite transmissions, uplinking facilities, playout, conversion, encoding and mobile SNG facilities.
For Hong Kongs two Olympic broadcast rights holders, Globecast will provide six satellite channels with encoding equipment, uplinks and compression for free-to-air ATV and a satellite uplink for TVB. Japanese rights holders TV Asahi and Fuji TV have signed an agreement with GlobeCast to secure the use of one SNG vehicle each, complete with camera crew for the duration of the Games. This will enable both stations to film live stand ups and report on human interest stories from around the city of Athens, the release adds.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
