GECs
Global mobile TV subscriptions to reach 65 million by 2010
MUMBAI: The number of mobile phone users subscribing to streamed or broadcast TV services is expected to reach 65 million worldwide by the end of 2010. This data is contained in a new report from Juniper Research.
While streamed services are expected to account for the majority of customers (56 per cent) and revenues (51 per cent) by that time, the rollout of mobile broadcast TV services at the end of the decade should see broadcast subscriptions and revenues overtake streaming TV by 2012.
Revenues from mobile TV subscriptions will rise from $136 million in 2005 to $7.6 billion in 2010.
Broadcast TV services are expected to have been launched in 21 markets by 2010, with the largest number of users in Japan (8.68 million) and the US (7.97million). The most popular broadcast TV technology will be DVB-H, with 35 per cent of users worldwide.
However, according to report author Dr Windsor Holden, operators and broadcasters still face significant challenges before such services can be launched. Except in Korea, where services were launched in May, broadcast TV via the mobile is very much at the drawing board stage. We still have a number of different standards jockeying for position. When a standard is finally selected, you have to find spectrum.
” When you have spectrum, you then have to build a dedicated network. While all the technological issues are being resolved, you have to put together a viable content package. And at the present time, we have no clearly defined value-chain: Who will provide the services? The broadcasters? The operators? An aggregator? Quite clearly a number of options are possible, but these need to be finalised prior to the licensing process.
Dr Holden added that even when the commercial networks have become established, participants must be prepared to wait for several years before seeing any return on their initial investments.
“In the US, for example, Qualcomm and Crown Castle have envisaged rollout costs alone of $1.8 billion between them. It is unlikely that cumulative subscription revenues from the US will even reach the US$ 1 billion mark until four years of commercial service he says.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
