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Global industry leaders come together at Trade Fair in Singapore
MUMBAI: Fulfilling business interactions and knowledge exchange amongst like-minded industry professionals marked CommunicAsia2013, EnterpriseIT2013 and BroadcastAsia2013, a one of its kind industry event in Asia. The four day event, starting 18 June, got global industry leaders together to showcase latest technologies and solutions for information and communications technology (ICT) and digital media industries.
The event which was held at a uniquely spectacular venue, Marina Bay Sands, Singapore saw 51,000 attendees from 100 countries/regions. Unlike past years, CommunicAsia/ EnterpriseIT and BroadcastAsia this year was conducted under one roof. While CommunicAsia was held at basement 2 and level 1, BroadcastAsia was organised on level 3, 4 and 5. The arrangement proved advantageous to visitors as they had to only climb different levels, instead of different venues.
This year, while CommunicAsia had 1,328 exhibitors, of which 82 per cent was from overseas, BroadcastAsia had 716 exhibitors of which the overseas exhibitors comprised 86 per cent.
Themed ‘The Next Wave: Empowered Customer‘, CommunicAsia focused on the central information requirements and featured 8 tracks and 2 interactive workshops. The BroadCastAsia international conference was designed on the theme ‘Enhancing User Experience, Monetising Content.‘
What marred the excellent organisation was the heavy smog, which made visibility difficult even at 100 metres.
“The show has done extremely well this year. All the attendees, including exhibitors, conference speakers, delegates as well as members of the press, have expressed satisfaction in terms of the content of the show. For us, this is testament to our success,” said Singapore Exhibition Services (SES) Chief Executive, Stephen Tan. SES is the organiser of CommunicAsia2013, EnterpriseIT2013 and BroadcastAsia2013.
“By holding all the shows under one roof, we could leverage the increasing convergence of technologies across both sectors, and still have each show maintain its own appeal,” he added.
Unveiling of Panasonic Toughpad JT-B1, a 7-inch Android rugged tablet designed for Asian customers, Huawei‘s- P6 Ascend, world‘s slimmest smartphone and Thuraya‘s innovative phone sleeve, that converts ordinary iPhone into a satellite phone for mobile communications almost anywhere in the world, by connecting the phone to Thuraya‘s satellites, were among the major highlights of Enterprise and Communic Asia 2013.
Retail Juice chief executive officer Richard Jones said, “This is our first experience with exhibiting at CommunicAsia and it has been fantastic. It has exceeded our expectations both with the number of visitors and leads we have generated, and also the quality and diversity of opportunities we have created.” Jones through the exhibition has developed new relationships with potential customers and partners in Asia, Europe and America. “We will be returning next year and also recommending the event as a great business investment,” he opined.
CommunicAsia2013 also brought together its largest ever contingent of more than 130 satellite communications companies. Asia Broadcast Satellite, APT Satellite, Asia Satellite Telecommunications, China Satcom, Eutelsat, Intelsat, Inmarsat, MEASAT, SES, SKY Perfect JSAT and THAICOM among others showcased their latest satellite communication solutions and applications in broadband, HD content delivery and remote area connectivity for government, military and maritime sectors as well as innovations that will bridge the gap between the ICT and broadcasting industries.
Adding to the list of many of the firsts, the tradeshow also streamed live ultra high-definition content to an Ultra HD TV screen over MEASAT‘s satellite network, using Ericsson‘s compression technology.
“There is a good representation of international exhibitors at CommunicAsia2013 and I‘m impressed with the show. In particular, the solutions provided by the exhibitors from China attracted my attention because of their competitive pricing. I am here to find suppliers for fibre optic deployment and I have found useful contacts for future partnerships,” said PT. Ketrosden Triasmitra of Indonesia business and risk analysis manager Irene Mayarani.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
