News Broadcasting
Global Broadcast’s English news channel CNN-iBN launched
MUMBAI: Well, they finally did manage to pip Times Now to the post as far as getting off the blocks is concerned. Global Broadcast News, whose shareholders include the Television Eighteen Group, Rajdeep Sardesai and Sameer Manchanda, today launched its fully-owned and operated general news channel, CNN-iBN. The channel will be available for cable & satellite television viewers across India starting today.
A company statement quotes information & broadcasting Priya Ranjan Dasmunshi as saying, “I think that in the days to come, months to come and years to come, CNN-IBN shall make a mark in the history of India’s electronic media as well as provide a new light, a new direction, a new goal in the centre of the fourth estate which will strengthen this pillar of Indian democracy. I wish CNN-IBN’s new venture good luck.”
According to broadcast industry estimates the Indian news market is presently worth Rs 5 billion. Three years back, the segment was pegged at Rs 1 billion.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
