Hindi
Ghoomer cast bowl over 100 young, underprivileged beneficiaries’ hearts with BookASmile
Mumbai: The enchanting world of cinema knows no bounds in its ability to inspire and entertain. The transformative influence of movies and their capacity to positively impact the lives of young individuals is massive. Through gripping narratives, reels and real stories hold a unique influence over the minds of young audiences, inspiring them to ignite their imaginations and aspire to great heights!
Continuing its efforts to create impact through entertainment, BookASmile, the charity initiative of BookMyShow, India’s leading entertainment destination, arranged a special screening of R Balki’s latest directorial, Ghoomer, an inspiring sports-drama starring Abhishek Bachchan and Saiyami Kher in Mumbai, at PVR Cinemas, Juhu, for over 100 young beneficiaries from underprivileged backgrounds. In partnership with Oscar Foundation, a community based Sports for Development (S4D) organisation, BookASmile orchestrated this exclusive screening for these aspiring young athletes seeking to carve a future in sports.
The experience was elevated to a whole new level for the young audience, as the film’s leads, Abhishek Bachchan and Saiyami Kher, graciously engaged with them, delving into discussions about various aspects such as movies, sports, dreams and life! These stars left the youngsters brimming with emotions and sporting broad smiles on their faces. Ghoomer, with its seamless blend of sports and cinema, was carefully selected to resonate with young viewers, inspiring them with its powerful narrative of conquering obstacles and attaining greatness.
Speaking about the special initiative, BookASmile head Farzana Cama Balpande said, “We are thrilled to witness the ecstatic reactions from the young audience as they watched the film on the big screen, today. It was truly heartwarming to see their enthusiasm double as Abhishek Bachchan and Saiyami Kher paid a surprise visit after the screening! Watching them glued to screen at the edge of their seats during the screening reaffirmed our belief in the power of cinema to inspire and uplift. Since many of these youngsters aspire to build their careers in sports, they resonated deeply with the film and left the screening with big hopes and even bigger dreams! We’re extremely grateful to both actors for giving us their time from packed schedules and bringing about a change in the lives of this young audience. Through initiatives like these, we aim to not only provide entertainment but also to plant seeds of inspiration that can lead to new possibilities and dreams!”
Commenting on being a part of the initiative, Bachchan said, “Every child deserves the chance to dream and sometimes, all it takes is a little bit of magic to light up their world. Ghoomer holds a really special place in our hearts and watching these young guns training to be sportspersons who are so passionate about their journey, immersed into the movie and resonating with the sportsmanship is so heartening. A tale of redemption and resilience, Ghoomer reminds us that in life, just like in sports, one can always turn the game around. I’m grateful to BookASmile for arranging this special screening and bridging the gap for these future stars! Let’s continue to spread smiles and inspiration, for it is in these moments, that we discover the true power of dreams.”
Adding to this, Kher said, “To be a part of an initiative that teaches young children that no hurdle is insurmountable and dreams can still take flight even when life throws a curveball is something that makes my heart so happy. The sheer excitement and energy in the theatre was palpable and we’re so thrilled that our work has made such an impact. It’s truly heartwarming to see that BookASmile has been instrumental in providing these cultural experiences and supporting the growth and dreams of young beneficiaries by channeling the power of entertainment through sports. These young kids have so much to offer to the world and I hope Ghoomer can power their aspirations to make it happen!”
Through this special screening of Ghoomer, the theatre was filled with a range of emotions, applauses and nail-biting moments as the youth enjoyed this inspiring flick on the silver screen, immersed in every bit of the cinematic experience as the film unfolded the various twists and turns in the story!
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
