Kids
‘Ghatothkach’ is the next character in animation
NEW DELHI: The success of animation films ‘Pandavas’, ‘Hanuman’ and ‘Shri Krishna’ has made filmmakers realize that Indian audiences accept characters from our epics.
And it is also clear that the character has to be someone with either superhuman powers or extraordinary guts. Expectedly, the next animation film features Ghatothkach, son of Bhim and Hidimbi from the ‘Mahabharata’ as the hero.
‘Ghatothkach’- Master of Magic, lovingly called “Ghattu”, is about the magical escapades of Bhim’s son. The film will not only have magic, action, romance, comedy, and fantasy and but also foot-tapping songs.
The film has been directed by Singeetam Srinivasa Rao who has been the director of several internationally acclaimed films, experimenting with unique subjects and platforms over a span of 50 years and across 60-odd films in his career. He is known for his innovative children’s films “Little John” and “Son of Alladin” a 3-D animated film. Other films include the dialogue-less film ‘Pushpak’ with Kamal Hassan and Amala, ‘Appu Raja’ again with Kamal Hassan, and ‘Mayuri’ on Sudhachandran’s own story.
Shemaroo’s Vice-President Heren Gada said in a statement here that ‘As a content house, creation of content is the next step of us. In line with this strategy, we have ventured into creation of live-action and animation among other content. We look to bring unique entertainment genres across the various platforms that audience will love to consume.’
Smita Maroo, Vice-President of the Animation Division at Shemaroo, said: ‘we were looking for some innovative project when we came across Director –Singeetam Srinivasa Rao. Mr. Rao mentioned that he was directing “Ghatothkach” which was under production at the Hyderabad-based Sun Animatics. The character of Ghatothkach and the script brought out the inner child in us and we were totally fascinated’.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
