Hollywood
George Clooney to receive Cecil B DeMille award at Golden Globes
MUMBAI: Hollywood star George Clooney will be the recipient of the Cecil B DeMille Award at the 2015 Golden Globes, announced the Hollywood Foreign Press Association (HFPA).
HFPA president Theo Kingma stated that the HFPA is honoured to bestow the Cecil B. DeMille Award to George Clooney to celebrate his outstanding contributions both in front of and behind the camera.
The actor, producer, writer and director co-founded ‘Not On Our Watch’, an organisation that works to fight genocides around the world. In 2008, Clooney was designated as a UN Messenger of Peace and two years later, he with Joel Gallen and Tenth Planet Productions co-produced a telethon, ‘Hope for Haiti’, which raised $66 million for the Haiti earthquake relief.
Clooney has already been nominated for Golden Globe awards 13 times and won three including ‘Best Actor in a Drama’ for The Descendants (2011), ‘Best Supporting Actor’ for Syriana (2005) and ‘Best Actor in a Comedy/Musical’ for O Brother, Where Art Thou (2000).
The 53-year-old has also won two Oscars – one for his supporting role in Syriana and the other as a producer of 2013’s best picture winner, Argo
Clooney most recently appeared in Gravity and The Monuments Men, the latter of which he also directed, co-wrote and produced. He stars next in Brad Bird’s sci-fi adventure Tomorrowland for Disney and is also slated to direct a film about Britain’s phone-hacking scandal.
Previous recipients of the Cecil B. DeMille award include Jodie Foster, Steven Spielberg, Anthony Hopkins, Michael Douglas and Martin Scorsese. Woody Allen received the honour last year.
Clooney will receive his award when the Golden Globes air on NBC on 11 January 2015.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
