GECs
Generation leap takes ‘Kahaani…’ atop ratings heap
MUMBAI: The leap theory has delivered yet again for India’s lead Hindi entertainment channel Star Plus. The channel’s second biggest show Kahaani Ghar Ghar Kii’s generation leap episode (Week 46 of 2006) has garnered a whopping 15.3 TVRs to top the ratings charts.
The Wednesday episode reached out to more than 12 Million viewers (Source: TAM, Base: C&S 4+, Hindi Speaking Markets). This is a record-breaking ratings of sorts because no other show this year has delivered such phenomenal ratings, a statement issued by the channel claims.
Star Plus overall week-day as well as weekend prime-time has simultaneously improved – with a total recorded growth of 14 per cent over the previous week.
Additionally, the channel’s recent launch – Karam Apnaa Apnaa – has also performed well by touching its highest average rating of 6.93. Out of the weekend programming pool of Star Plus – Sai Baba has recorded the highest ratings of the year with 7.22 and Prithviraj Chauhan also has touched the highest ever rating of 8.55 TVR, the channel asserts.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
