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Gemini beefs up afternoon band

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MUMBAI: After Vijay and Teja, another regional Southern channel has shifted focus to the lucrative afternoon band. Gemini, the Telugu channel from the Sun stable, is now

A still from Moodu Mulla Bandham
beefing up its programming in the siesta hours with an eye on the housewife’s viewing patterns.

To launch later this month are three Monday to Friday ‘mega serials’ that will debut on Gemini in phases, according to Gemini TV director Sharad Kumar. True to afternoon soap tradition, all three

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A still from Akka
are women -centric and cast in the familiar family drama-conflict ‘n emotion mould.

A still from Mangalyaniki Maro Mudi
Moodu Mulla Bandham that launches 24 November at 12.30 pm, has film actor Pragathi in the lead. Akka starring Indu, Sivakavita and Vanaja will debut shortly on Gemini TV at 1.30 pm. Mangalyaniki Maro Mudi, also in a family drama, will also launch shortly, says Kumar.

Gemini, along with Teja, was one of the first regional channels in the country to go pay late last year. Earlier swamped with programmes dubbed from the originals on Sun TV, Gemini has since last year, beefed up on original programming and made itself a strong contender to the throne in the face of stiff competition provided by ETV.

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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