DTH
Geetanjali Kirloskar joins Videocon d2h board as independent director
MUMBAI: DTH company Videocon d2h’s shareholders have approved the appointment of Geetanjali Kirloskar as an independent director, subject to the approval of the Ministry of Information and Broadcasting (I&B).
Kirloskar is an entrepreneur and the chairperson of Sakra World Hospital. She is also a director in Kirloskar Systems Limited and chairs several committees of trade associations such as Federation of Indian Chamber of Commerce and Industry (FICCI).
Kirloskar has also been a successful and reputed advertising professional. She ran her own advertising agency – Pratibha Advertising until 1998, when she entered into a joint venture with InterPublic Group Worldwide (IPG Worldwide). She set up the first non-profit venture for cultural integration between two countries, India and Japan, called the India-Japan Initiative (IJI). Kirloskar is also an Honorary Consul for Finland at Bangalore.
“We are delighted to have Mrs. Geetanjali Kirloskar on our board. She brings a wealth of knowledge and experience in the fields of advertising, branding and media. She is a multifaceted and multi-dimensional personality, her dynamism and creative pursuits across various industries are well known. I believe that the vast experience that she brings to the table will be of great value in terms of creative aspects for our brand,” said Videocon d2h executive chairman Saurabh Dhoot.
Kirloskar added, “I am an avid user of Videocon d2h services and have tremendous respect for the company’s ability to innovate and grow. I am delighted to join the Videocon d2h board and with my experience in advertising and branding, I look forward to contributing to its continued success.”
A multi-faceted personality, she has also anchored the first reality show of its kind in India – Life’s Like That for Times Now.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
