Gaming
Gaming platform A23 becomes associate title sponsor of PVL 2022
Mumbai: Online gaming platform A23 has announced that it will be the associate title sponsor for the forthcoming Rupay Prime Volleyball League (PVL) 2022, amping up the excitement quotient for one of the fast-growing franchise-led sporting leagues in the country. This year, PVL will be broadcasted live on Sony Six and Sony Ten 3 with live streaming on SPNI’s OTT platform Sony LIV.
PVL returns after a two-year break and A23, as an official title sponsor of the games, intends to support and encourage a team sport like volleyball to the forefront and connect the nation with a common spirit. A23 also hopes to build and enhance its reputation as the most preferred online gaming platform for users with a passion for serious online gaming. “This association will offer A23 access to key PVL players from the league, television spots and strategic in-stadia branding, showcasing the brand as a professional responsible gaming platform for gamers to harness their skills in becoming a champion of the game,” said the statement.
“It is a privilege for the Prime Volleyball League to be powered by a leading online gaming platform like A23. It is great to see that A23 has taken keen interest and invested in a sport that is fast-paced, exciting and perfectly matched for our young and dynamic nation,” said Baseline Ventures MD Tuhin Mishra, on behalf of the PVL. “Volleyball and online gaming have made significant strides in recent years and we hope such partnerships continue to mutually benefit each other.”
Beginning on 5 February, the league will be held in Hyderabad and will feature seven franchises from seven different cities ― Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes, and Kolkata Thunderbolts. The grand finale of the league will be held on 27 February, culminating in three weeks of high voltage, competitive and exciting action.
“The collaboration with Prime Volleyball League comes at a perfect time for us in our attempt to build further on our already existing brand as a market leader in the gaming space,” stated Head Digital Works founder and CEO Deepak Gullapalli. “I hope the road ahead promises exciting propositions for our A23 users as Volleyball will give us a chance to support the sport in the years to come, and in turn, gain substantial traction for our brand.”
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
