iWorld
Gameskraft Foundation & IIS partner to strengthen ‘Athletics Centre of Excellence’
Mumbai: Gameskraft Foundation, the social arm of the skill-based online gaming company Gameskraft and Inspire Institute of Sport (IIS), have announced their partnership to provide high-class training and access to facilities to identified young sports talents in India across various disciplines in the sport of track and field, at the ‘Gameskraft Foundation Athletics Centre of Excellence’.
Started in 2017, IIS is a trust that has helped over 500 athletes like Neeraj Chopra, Jeswin Aldrin, Praveen Chithravel, Manu DP, and Parul Chaudhary in bringing glory for India by breaking various sports records and securing victories across a variety of international events, including the Olympics. IIS has focused on transforming India’s sports landscape and helps identify and nurture champions of the future. The athletes at IIS have won over 1000 medals including three Olympic medals. The Institute has 17 national record holders and over 75 national champions across five sports disciplines of athletics, wrestling, boxing, swimming, and judo.
As part of this collaboration, Gameskraft Foundation and IIS are conducting various activities for the promotion of athletic training programs, such as jumps, throws, sprints, and hurdles at a state-of-the-art high-performance training center spread across 42 acres in Vijayanagar, Karnataka. The objective of this partnership is to provide holistic development, sustainability, and empowerment to athletes. This comprises providing the right coaching, sports science, athletic management, education and skill development, accommodation, nutrition, and travel support to the athletes.
Commenting on the partnership, Gameskraft Group CEO Vikas Taneja said, “It is indeed a moment of great pride to partner with the Inspire Institute of Sport. We are honoured to join hands with an institution that is propelling Indian athletes in making a worldwide mark and raising our flag high at international arenas. At Gameskraft Foundation, it is our vision to empower communities and promising individuals whose perseverance and skill inspire us. With this association, we hope to see more rounded individuals who will be equipped to meet life’s challenges both within, and outside of sports.”
Inspire Institute of Sport CEO Rushdee Warley said, “We are delighted to partner with the Gameskraft Foundation for our track and field programme at the IIS. Through the Athletics Centre of Excellence, we will continue to build and nurture athletes with a holistic approach. So much about what we do at the IIS is about the people and organisations we partner with, and in Gameskraft Foundation, we have the right fit to further build on our foundations and support the future of Indian athletics.”
Speaking on the association, national record holder in the 3000 metres steeplechase event and Commonwealth Games Silver medalist Avinash Sable – said, “Athletics in India is on the rise at the moment, and it needs partnerships like the one between Gameskraft Foundation and IIS to take it even further. All of us who are part of the programme are benefitting so much from it, and the younger athletes are fortunate to receive support like this at an early age. We hope to keep improving and flying the Indian flag high in competitions across the world.”
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
