e-commerce
Galaxy gets a fast pass as Samsung taps Instamart for instant delivery
MUMBAI: If speed is the new luxury, Samsung just put its Galaxy on turbo mode. In a move that fuses tech with the nation’s quick-commerce obsession, Samsung has teamed up with Instamart to deliver smartphones, tablets, wearables and accessories to consumers within minutes across key Indian cities.
The partnership marks a fresh chapter in Samsung’s omnichannel ambitions, one that swaps long delivery windows for near-instant gratification. Whether it’s a last-minute gift, a cracked-phone emergency or an impulsive upgrade, select Galaxy devices can now land at your doorstep almost as quickly as your evening snacks.
Samsung India director, MX Business Rahul Pahwa said the collaboration is rooted in accessibility. “We are driven by meaningful innovations that are accessible to everyone. Our partnership with Instamart strengthens our omnichannel strategy and makes the Galaxy experience available to users in a matter of minutes. We are bringing our most loved devices closer to the users.”
Instamart, which already delivers essentials at breakneck speed, sees tech as the next natural frontier. “High-quality devices are now just a few taps and 10 minutes away,” said Instamart AVP Manender Kaushik. “Our goal has always been to anticipate and adapt to evolving lifestyles and this partnership redefines what convenience in tech truly means.”
For Samsung, the tie-up is as much about strategic expansion as it is about consumer delight. By slotting Galaxy devices into the country’s fastest-growing retail channel, the brand tightens its grip on a generation that values immediacy, seamless access and zero waiting time. It deepens Samsung’s retail ecosystem, ensuring that consumers across price segments from entry-level devices to premium flagships can access Galaxy technology with newfound ease.
As India races ahead in quick-commerce adoption, this partnership sets up a future where tech isn’t just bought, it’s summoned. And for Galaxy fans, the universe just got a whole lot closer.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
